Head of Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of HeySunday’s complete growth strategy, including planning, prioritization, and results.

• Manage the entire paid acquisition process across Google Ads and Meta Ads, focusing on channel mix and budget distribution.

• Engage daily with Google Ads and Meta Ads Manager.

• Create, execute, and evaluate a rigorous SKU testing initiative.

• Develop and maintain HeySunday’s growth model and reporting framework.

• Lead engineering, design, and creative teams to produce landing pages, ad creatives, and modifications to the sales funnel.

• Implement AI and automation for auto-pause rules, LLM-generated creative variations, attribution scripts, and automated reporting.

• Allocate approximately 20% of your time to dedicated growth projects involving other companies within the Mechanism Ventures portfolio.

• Systematize successful strategies into reusable playbooks, scripts, and automations.

• Deliver written updates on outcomes, insights, and challenges following Mechanism’s established schedule.

• Ensure profitability through metrics such as ROAS, CAC payback, and contribution margin.

⛳️ Requirements

• Minimum of 6 years in performance marketing.

• Extensive, up-to-date hands-on experience managing Google Ads and Meta Ads at a significant scale.

• Proven history of achieving profitable growth in DTC or e-commerce sectors.

• Practical experience with SKU testing, optimizing landing pages, and conversion rate optimization (CRO).

• Technical proficiency, including familiarity with Claude Cowork, GA4, live dashboards, or workflow automation scripts.

• Ability to think critically and a proactive approach to challenges.

• Excellent written communication skills with a knack for concise, evidence-based reporting.

• Comfortable utilizing AI, automation, and innovative growth tools.

• Must reside in the United States.

• Availability to overlap with US Eastern Time for the majority of the workday.

• Legally authorized to work in the United States.

🏝️ Benefits

• Equity in the companies we assist in building.

• Performance bonuses tied to the success of our portfolio companies.

• Medical insurance coverage.

• Dental insurance coverage.

• Vision insurance coverage.

• Unlimited paid time off policy with a minimum of two weeks.

• Fully remote work environment.