Head of Funnel Conversion, CRO

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the complete website conversion rate from Meta advertisements across all regions.

• Oversee the rapidly growing Funnel Conversion team comprising country-specific product squads.

• Assist Funnel Conversion Leads in comprehending their target customers within their respective countries.

• Lead the ideation, prioritization, hypothesis development, execution, measurement, and learning of both macro and micro experiments.

• Hold Leads accountable for the performance of country-specific landing pages, quizzes, and checkout experiences.

• Manage product squads that include a Funnel Conversion Lead, Engineer, and Designer for each country.

• Enhance funnel conversion tools and resources.

• Work closely with design and engineering teams to quickly deliver high-quality tests.

• Report directly to the CEO and supervise the current Funnel Conversion Lead.

• Expand Meta spending globally across various countries by improving funnel performance.

⛳️ Requirements

• A minimum of 5 years of experience in leading and executing a high volume of experiments for DTC ecommerce brands in fast-paced, high-transaction environments.

• Proven experience in managing the end-to-end testing process from ideation and setup through QA and reporting.

• A solid understanding of consumer behavior and customer experience.

• Familiarity with the ad-to-landing-page transition and key performance metrics such as CPL, CAC, quality score, and landing page experience.

• Strong analytical skills with the ability to assess segments and behaviors effectively.

• Comfortable with design principles and wireframing processes.

• Sufficiently technically savvy to collaborate with code and translate ideas into visual elements.

• Proven ability to lead high-performing teams and manage product squads tailored to specific countries.

• Strategic mindset with the capability to balance detailed execution with overarching direction.

• Highly organized, resourceful, self-directed, and adept at managing multiple projects simultaneously.

• Experience with or a willingness to learn tools such as Omniconvert, PostHog, and Hex.

• Availability to work extended hours, including weekends, typically ranging from 50 to 60 hours per week.

• Ability to work until midday Pacific Time on most weekdays.

🏝️ Benefits

• Early-stage equity of up to 0.3%.

• Comprehensive medical insurance (if applicable).

• Fully remote working environment.

• Personal development budget for books, courses, and coaching.

• Personal wellness budget for gym memberships and health applications.

• Complimentary membership with a clinic providing GLP-1s.

• Free biweekly health coaching sessions.

• Free biweekly coaching for work-related challenges.

• MacBook and necessary work-from-home equipment provided as needed.

• Opportunity to help shape the company culture.