Funnel Conversion Lead, CRO

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the complete website conversion rate stemming from Meta advertisements in a designated country.

• Cultivate a profound understanding of target customers and the unique conversion behaviors specific to that country.

• Create, prioritize, and develop both macro and micro experimental hypotheses.

• Spearhead the execution and swift, high-caliber delivery of tests through a Product Squad consisting of one engineer and one designer.

• Oversee the testing process from ideation through hypothesis formulation, testing, results evaluation, learning, and iteration.

• Manage the landing pages, quizzes, and checkout processes for the specified country.

• Measure key metrics and leverage results to inform future testing initiatives.

• Independently enhance experimentation and analytics tools.

• Drive international growth efforts by optimizing funnel conversion and facilitating increased spending on Meta.

• Collaborate closely with the current Funnel Conversion Lead, Head of Performance, CEO, as well as design and engineering teams.

• Report directly to the Head of Performance.

• Engage daily in a hands-on experimentation role utilizing tools such as Omniconvert, PostHog, and Hex.

⛳️ Requirements

• Minimum of 4 years of experience conducting a high volume of experiments (in the hundreds) for DTC ecommerce brands within fast-paced, high-transaction environments.

• Proven ability to understand target customers and the specific dynamics of the GLP-1 market in the respective country.

• Experience in crafting detailed hypotheses and prioritizing both macro and micro experiments.

• Hands-on management of the entire testing process from ideation and setup to quality assurance and readouts.

• Familiarity with customer insights, session data, market research, and analysis of funnel performance.

• Understanding of the ad-to-landing-page transition and the interplay between funnel conversion and paid efficiency metrics, including CPL, CAC, quality score, and landing-page experience.

• Strong analytical skills with the capability to assess segments and user behavior.

• Experience with tools such as Omniconvert, PostHog, and Hex, while maintaining a tool-agnostic approach.

• Comfort with design principles and wireframing techniques.

• Sufficient technical proficiency to collaborate with code and translate ideas into visual designs.

• Capability to lead a Product Squad comprised of one software engineer and one web designer.

• Ability to work predominantly asynchronously within a chosen timezone, while remaining available until midday Pacific Time on most weekdays.

• Willingness to work extended hours, including weekends, with a typical workweek of 50–60 hours.

• Strong judgment in consumer experience and a solid understanding of funnel dynamics.

🏝️ Benefits

• Comprehensive medical insurance (if applicable).

• Fully remote work arrangement.

• Personal development budget allocated for books, courses, and coaching.

• Wellness budget dedicated to gym memberships and health applications.

• Complimentary membership with a clinic providing GLP-1s.

• Free biweekly health coaching sessions.

• Complimentary biweekly work coaching sessions.

• MacBook and necessary work-from-home equipment provided as needed.

• Early-stage equity opportunities.