Head of Event Marketing

This is a fully remote position, open to applicants in Saudi Arabia.

📋 Description

• Formulate and implement yearly marketing strategies that align with the company's objectives.

• Develop comprehensive marketing plans that incorporate audience segmentation and positioning.

• Craft value propositions tailored for delegates, visitors, exhibitors, and sponsors.

• Set key performance indicators (KPIs) to measure brand awareness, registrations, revenue, and ROI.

• Spearhead go-to-market strategies for new product launches and portfolio expansion.

• Oversee the entire event marketing lifecycle, from initial discovery and planning to post-event evaluation.

• Perform market research, audience analysis, brand development, and campaign planning.

• Direct brand rollouts, website launches, speaker announcements, public relations, and media engagement efforts.

• Enhance delegate acquisition through digital advertising, CRM automation, email marketing, partnerships, and social media campaigns.

• Manage onsite execution, media coverage, VIP engagement, and real-time optimization of events.

• Conduct ROI assessments, lead nurturing, retention strategies, and performance reporting.

• Achieve attendee acquisition goals and assist in sponsorship sales efforts.

• Oversee marketing budgets and optimize marketing ROI.

• Identify new audience segments and potential revenue streams.

• Assist in market expansion initiatives across Saudi Arabia, the GCC, and internationally.

• Lead performance marketing initiatives, including paid search/social media, LinkedIn campaigns, SEO/SEM, marketing automation, CRM strategies, email marketing, website optimization, conversion rate optimization, analytics, lead generation, retargeting, and AI-driven tools.

• Develop event brands and manage creative aspects, copywriting, storytelling, video production, photography, multimedia, social media, and thought leadership campaigns.

• Create regional public relations strategies and manage relationships with media, agencies, media partnerships, press conferences, and crisis communications.

• Build connections with government ministries and public sector organizations.

• Obtain endorsements and establish strategic partnerships.

• Ensure event alignment with national priorities, including Saudi Vision 2030.

• Support compliance and VIP protocol requirements.

• Lead and mentor marketing teams while managing specialists, agencies, and freelancers.

• Promote cross-functional collaboration and establish clear KPIs.

• Monitor registrations, ticket sales, marketing ROI, conversion rates, customer acquisition costs, and event profitability.

• Present strategic recommendations to senior leadership.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, or Communications (Master's degree preferred).

• Over 10 years of experience in integrated marketing.

• More than 5 years in senior leadership roles.

• Demonstrated success in managing conferences, exhibitions, or large-scale events within Saudi Arabia and the GCC.

• Experience in launching new event brands.

• Proven ability to manage multi-million-dollar budgets.

• Proficiency in digital marketing, CRM, automation, and performance marketing.

• Strong commercial insight.

• Experience working with government stakeholders.

• Relevant experience with B2B conferences, international exhibitions, trade shows, government forums, investment summits, technology/healthcare congresses, sustainability forums, Vision 2030 initiatives, and international association congresses.

• Must be capable of working without requiring relocation or sponsorship support.

🏝️ Benefits

• Option for remote work.

• Opportunities for personal development.

• Supportive leadership team.

• Disability-friendly workplace.

• Adjustments and support during the interview or selection process.

• 12-month contract role.