Head of Digital Marketing – E-Commerce

This is a fully remote position, open to applicants in California.

📋 Description

• Take charge of paid acquisition through Google Ads/SEM and enhance its efficiency.

• Reduce blended Customer Acquisition Cost (CAC) by rigorously testing audiences, creative, landing pages, and bidding strategies.

• Manage the Direct-to-Consumer (DTC) website and optimize conversion rates (CRO).

• Oversee the Amazon channel, focusing on listings, performance, and growth initiatives.

• Handle brand and creative strategies across multiple channels.

• Spearhead future product launches and develop the go-to-market strategy for over-the-counter (OTC) products.

• Create product websites and brands while establishing acquisition playbooks.

• Transform spend-test data into a scalable and repeatable acquisition model.

• Provide reports on CAC, conversion rates, and channel return on investment (ROI).

• Assist in the development of Visby Medical's diagnostic device platform and overall brand strategy.

⛳️ Requirements

• Proven experience in OTC/DTC consumer health marketing (experience in regulated or sensitive categories is a plus).

• Strong understanding of the digital marketing landscape, including Google Ads/SEM, web/CRO, analytics, and Amazon.

• Demonstrable history of reducing CAC while scaling spending effectively.

• Ability to build a brand and launch initiatives from inception.

• Hands-on experience in a startup environment; not just a strategist.

• Full COVID vaccination is required; reasonable accommodations for medical or religious reasons will be considered.

🏝️ Benefits

• Highly competitive health insurance options through United Healthcare or Kaiser.

• Company-funded Health Savings Account (HSA) option available.

• Flexible paid time off policy.

• 10 recognized company holidays.

• Modern benefits and perks package.

• Reasonable accommodations for medical or religious reasons regarding COVID vaccination.