Head of CRO

This is a fully remote position, open to applicants in United States, +6 more locations.

📋 Description

• Take ownership of all conversion tests for the KittySpout and DoggySpout websites, including landing pages, paid-acquisition funnels, on-site promotions, and post-purchase upsells.

• Develop the CRO strategy and manage a prioritized test backlog based on anticipated impact.

• Create, test, and launch paid-acquisition funnels, landing pages, on-site promotions, and post-purchase upsells.

• Collaborate with developers and designers, and conduct QA testing for variants, ensuring proper tracking, pricing, discount codes, and experiences on both mobile and desktop.

• Implement tests on a weekly basis, analyze results objectively, and deploy successful variants.

• Drive quantifiable enhancements in conversion rates, average order value, and revenue per visitor.

• Continuously monitor conversion performance and promptly identify and escalate any declines in conversion rates.

• Oversee the CRO agency's test list, targets, and outcomes.

• Collaborate with the Head of Growth to determine when CRO tasks should be transitioned in-house.

• Report on CRO KPIs weekly and facilitate the weekly CRO & Funnels meeting.

• Utilize tools such as Intelligems, Shopify, Northbeam, AfterSell, and Microsoft Clarity to assess and enhance performance.

⛳️ Requirements

• 3–4+ years of experience managing CRO programs for Shopify DTC brands.

• Proficient in English.

• Demonstrated success in tests and funnels that improve CVR, AOV, or RPV, supported by data.

• Experience in creating and testing paid-acquisition funnels and landing pages.

• Extensive hands-on experience with Intelligems.

• Familiarity with AfterSell or similar tools, Microsoft Clarity, and Shopify analytics.

• Capability to independently set up and QA tests.

• Background in briefing developers and designers.

• Experience managing a CRO agency.

• Ability to articulate clear hypotheses, size tests appropriately, and analyze results using an agreed-upon significance rule.

• Understanding of how bundles, discounts, subscriptions, and upsells impact conversion, AOV, and margins.

• Willingness to work overtime or weekends as necessary.

• Strong cultural alignment with the company's stated values.

• Eagerness to work closely with the founder and contribute to scaling the company.

• Experience in subscription or pet brands is a plus.

🏝️ Benefits

• Fully remote work.

• Full-time employment.

• Opportunity to collaborate directly with the founder.

• Significant impact on a rapidly growing company.

• Chance to help scale the company to $100M+.

• Hands-on position within a small, senior team.

• Dynamic, low-politics work environment.