DTC Funnel Specialist, CRO

This is a fully remote position, open to applicants in United States, +6 more locations.

📋 Description

• Take full ownership of all conversion tests across the KittySpout and DoggySpout websites, including landing pages, paid-acquisition funnels, on-site offers, and post-purchase upsells.

• Establish the CRO strategy, create a backlog of tests, and prioritize them based on anticipated impact.

• Develop, test, and implement paid-acquisition funnels, on-site offers, and post-purchase upsells.

• Collaborate with developers and designers, conduct QA testing on variants, and launch tests on a weekly basis.

• Accurately assess test outcomes and deploy successful variants.

• Drive measurable improvements in conversion rates, average order value (AOV), and revenue per visitor.

• Track conversion performance and promptly address any declines on the same day.

• Oversee the CRO agency and collaborate with the Head of Growth on transitioning work in-house.

• Provide weekly reports on CRO KPIs and facilitate the weekly CRO & Funnels meeting.

• Conduct split tests on paid-acquisition funnels and create landing pages that align with advertising strategies.

• QA tracking, pricing, discount codes, and both mobile and desktop variants.

• Deliver weekly reports on conversion rates, revenue per visitor (RPV), average order value (AOV), live tests, and win rates.

⛳️ Requirements

• This position is fully remote and full-time.

• Proficiency in English is required.

• 3–4+ years of experience managing CRO programs for Shopify direct-to-consumer (DTC) brands.

• A proven track record of tests and funnels that have successfully increased conversion rates (CVR), AOV, or RPV, supported by data.

• Experience in developing and testing paid-acquisition funnels and landing pages.

• Extensive hands-on experience with Intelligems.

• Familiarity with AfterSell or similar tools, Microsoft Clarity, and Shopify analytics.

• Capability to independently set up and QA tests.

• Experience in briefing developers and designers effectively.

• Proven experience managing a CRO agency.

• Ability to articulate clear hypotheses, accurately size tests, and assess results based on an established significance rule.

• Understanding of how bundles, discounts, subscriptions, and upsells influence conversion, AOV, and profit margins.

• Willingness to work overtime or weekends when necessary.

• Excellent cultural fit, aligned with our stated values.

• Enthusiasm for collaborating closely with the founder to help scale the company.

• Experience in subscription services or the pet industry is advantageous.

🏝️ Benefits

• Completely remote work setup.

• Full-time employment.