CRO Lead

This is a fully remote position, open to applicants in United States, +6 more locations.

📋 Description

• Take ownership of all conversion tests across KittySpout and DoggySpout websites, including landing pages, paid-acquisition funnels, on-site offers, and post-purchase upsells.

• Establish the CRO strategy, create the testing backlog, provide briefs and quality assurance for tests, launch them, analyze outcomes, and implement successful variants.

• Manage prioritized CRO testing plans for both brands, focusing on impact, confidence, and effort.

• Develop and evaluate paid-acquisition funnels, landing pages, on-site offers, and post-purchase upsells.

• Collaborate with web developers and designers, ensuring quality assurance for tracking, pricing, discount codes, and both mobile and desktop variants.

• Conduct weekly split tests on paid-acquisition funnels and design new funnels that align with advertising strategies.

• Track conversion rates, revenue per visitor, average order value, active tests, and success rates.

• Identify and report any conversion declines on the same day.

• Oversee the CRO agency's testing list, objectives, and outcomes.

• Collaborate with the Head of Growth to determine when CRO tasks should transition in-house.

• Provide weekly reports on CRO KPIs and facilitate the weekly CRO & Funnels meeting.

• Enhance conversion rates, average order value, and revenue per visitor for both brands.

⛳️ Requirements

• Fully remote, full-time position.

• Proficient in English.

• 3–4+ years of experience managing CRO programs for Shopify direct-to-consumer brands.

• Proven track record of tests and funnels that have successfully increased conversion rates, average order value, or revenue per visitor, supported by data.

• Experience in creating and testing paid-acquisition funnels and landing pages.

• Extensive hands-on experience with Intelligems.

• Familiarity with AfterSell or similar tools, Microsoft Clarity, and Shopify analytics.

• Capable of independently setting up and ensuring quality assurance for tests.

• Experience in briefing developers and designers and managing a CRO agency.

• Ability to articulate clear hypotheses, size tests accurately, and evaluate results based on an agreed significance criterion.

• Understanding of how bundles, discounts, subscriptions, and upsells influence conversion rates, average order value, and profit margins.

• Willingness to work overtime or weekends when necessary.

• Excellent cultural fit that aligns with company values.

• Passion for collaborating closely with the founder to help scale the business.

• Experience in the subscription or pet brand sectors is a plus.

🏝️ Benefits

• Fully remote work environment.

• Full-time employment opportunity.

• Chance to work directly with the founder.

• Opportunity to significantly contribute to the growth of a rapidly expanding company.

• Flexible, hands-on work atmosphere free from corporate politics.

• Salary ranging from USD $4,000–$6,000+ per month, commensurate with experience and expertise.