Conversion Rate Optimization Manager – Shopify DTC

This is a fully remote position, open to applicants in United States, +6 more locations.

📋 Description

• Take ownership of all conversion tests across the KittySpout and DoggySpout websites, including landing pages, paid-acquisition funnels, on-site offers, and post-purchase upsells.

• Develop the CRO strategy and maintain a prioritized test backlog based on anticipated impact.

• Create, test, and launch paid-acquisition funnels, on-site offers, and post-purchase upsells.

• Provide briefs to developers and designers, conduct QA testing on variants, and initiate tests on a weekly basis.

• Analyze test results transparently and implement successful variants.

• Propel measurable enhancements in conversion rate, average order value (AOV), and revenue per visitor.

• Track conversion performance and promptly address any drops within the same day.

• Oversee the CRO agency's test list, targets, and outcomes.

• Collaborate with the Head of Growth to determine when to transition work in-house.

• Report on CRO KPIs weekly and facilitate the weekly CRO & Funnels meeting.

• Utilize tools such as Intelligems, Shopify, Northbeam, AfterSell, and Microsoft Clarity.

• Assist KittySpout, a direct-to-consumer (DTC) brand offering cat water fountains, filters, and accessories through Shopify, Amazon, and Chewy, as well as support DoggySpout's entry into a new market.

⛳️ Requirements

• Fully remote and full-time position.

• Proficient in English.

• 3–4+ years of experience managing CRO programs for Shopify DTC brands.

• Proven track record of tests and funnels that have improved conversion rates (CVR), average order value (AOV), or revenue per visitor (RPV), supported by relevant data.

• Experience in building and testing paid-acquisition funnels and landing pages.

• Extensive hands-on experience with Intelligems.

• Familiarity with AfterSell or similar tools, Microsoft Clarity, and Shopify analytics.

• Capability to set up and conduct QA testing of experiments independently.

• Experience in briefing developers and designers effectively.

• Background in managing a CRO agency.

• Proficient in crafting clear hypotheses, properly sizing tests, and interpreting results based on an established significance rule.

• Understanding of how bundles, discounts, subscriptions, and upsells influence conversion, AOV, and margins.

• Willingness to work overtime or weekends as required.

• Excellent cultural fit aligned with the company's core values.

• Eager to collaborate closely with the founder and contribute to scaling the company.

• Experience in subscription or pet brands is a plus.

🏝️ Benefits

• Fully remote work setup.

• Full-time employment opportunity.

• Chance to work directly with the founder.

• Significant influence on a rapidly growing company.

• Opportunity to assist in scaling the company to over $100M.

• Work in a lean, senior, and fast-paced team environment.