Head of CRM – E-commerce

This is a fully remote position, open to applicants in Germany.

📋 Description

• Lead our CRM and Retention team both functionally and disciplinarily, evolving it into a self-managing unit.

• Oversee the CRM and Retention strategy throughout the entire customer lifecycle, from onboarding to reactivation.

• Propel key business KPIs such as Customer Lifetime Value, repeat purchase rate, retention, churn, and revenue from current customers.

• Examine cohorts and customer behaviors, converting insights into actionable growth initiatives.

• Continue to enhance automated customer journeys across email, SMS, WhatsApp, and other pertinent channels.

• Collaborate with Product, CRO, and Performance Marketing to prioritize initiatives that yield the most significant customer and business impact.

⛳️ Requirements

• Multiple years of expertise in CRM, Retention, or Lifecycle Marketing, preferably within a D2C, subscription, or consumer setting.

• Proven experience in providing functional and disciplinary leadership to a team.

• In-depth knowledge of CLV, retention, churn, repeat purchase rates, cohorts, and LTV.

• Strategic thinker with a proactive approach and a commitment to not just managing responsibilities, but also driving substantial progress.

• Proficiency in German at C1 or C2 level.

• Strong command of the English language.

• Located in Germany.

🏝️ Benefits

• Fully remote position within Germany.