Head of Creative Performance – DTC Beauty & Wellness

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Design innovative strategies for Meta, TikTok, and various other paid social platforms

• Conduct research on customers, competitors, market trends, challenges, and purchasing motivations

• Develop concepts, captivating hooks, messaging strategies, scripts, and storyboards

• Create concise briefs for video editors, designers, and user-generated content creators

• Construct and oversee organized creative testing plans

• Evaluate metrics including CTR, CPA, CVR, ROAS, and video retention rates

• Recognize successful ads and produce new versions to enhance performance

• Work collaboratively with media buyers and the creative production team

• Coordinate creative tests, document results, and extract key insights

• Ensure that messaging aligns with brand and advertising standards

⛳️ Requirements

• Demonstrated experience as a Head of Creative Performance for e-commerce brands

• In-depth understanding of direct-response advertising and performance-driven creative

• Experience in crafting paid social creatives for Meta and TikTok

• Capability to transform research and performance analytics into practical concepts

• Proficient in writing hooks, scripts, ad copy, and creative briefs

• Familiarity with user-generated content, testimonials, problem-solution advertisements, product demonstrations, and educational content formats

• Knowledge of e-commerce funnels and customer acquisition strategies

• Strong analytical, communication, and organizational abilities

• Portfolio or examples showcasing ads that achieved measurable outcomes

• Experience in women’s health, wellness, supplements, beauty, or personal care (preferred)

• Background with Shopify and subscription-based brands (preferred)

• Knowledge of creative research and analytics tools (preferred)

• Understanding of health and wellness advertising compliance (preferred)

🏝️ Benefits

• Competitive salary (USD)

• Work from home

• Flexible working hours