Head of Creative Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement innovative campaigns, experiences, events, stunts, partnerships, and cultural moments that bring the brand to life.

• Discover unconventional methods to capture attention and challenge the standard B2B marketing approach.

• Oversee how individuals engage with the brand at conferences, private events, dinners, community experiences, customer interactions, and physical activations.

• Transform creative concepts into experiments by exploring new channels, formats, partnerships, content ideas, and distribution strategies to enhance awareness and demand.

• Guide ideas from their initial concept through production, launch, distribution, and evaluation.

• Establish success metrics and assess impact, including reach, engagement, audience growth, leads, pipeline, or revenue.

• Manage relationships with agencies, creative partners, production teams, freelancers, and external vendors.

• Control budget and make decisions regarding creative investments.

• Collaborate across departments with Brand, Growth, Product Marketing, Content, Sales, Product, and executive leadership.

⛳️ Requirements

• Over 7 years of experience in brand development, creative, integrated marketing, experiential marketing, growth, or related fields.

• Familiarity with B2B technology, cybersecurity, SaaS, or other rapidly evolving technology sectors.

• A proven history of creating original campaigns and brand experiences that garnered significant attention and engagement.

• Experience in building campaigns across various channels, including digital, social media, content, events, partnerships, influencers, experiential, and physical activations.

• Strong capability to translate brand strategy into creative ideas and tangible experiences.

• Experience linking brand and creative initiatives to quantifiable business outcomes.

• Comfortable managing budgets and making informed decisions about where creative investments yield the most impact.

• Profound cultural awareness, including knowledge of trends, communities, creators, and contemporary media consumption.

• A portfolio or examples of work showcasing both creative ambition and measurable results.

• Experience overseeing multiple agencies and production partners concurrently.

• Background in a high-growth or startup environment.

🏝️ Benefits

• Remote work arrangement.

• Full-time employment.