Head of Business Development – Agency

This is a fully remote position, open to applicants in United States.

📋 Description

• Scale the go-to-market strategy for Madrivo’s Agency Services division, concentrating on the Insurance sector.

• Design a comprehensive plan for aggressive market expansion.

• Execute the sales strategy personally and secure high-value managed service contracts for PPC, Paid Social, and Programmatic.

• Act as the primary deal-maker and representative of Madrivo’s agency offerings.

• Navigate C-suite hierarchies within major insurance carriers.

• Finalize six-to-seven-figure retainer agreements.

• Initially function as an individual contributor while establishing the groundwork for a future team.

• Document successful strategies and develop the sales playbook.

• Establish KPIs for the prospective sales team.

• Refine the Agency's value proposition for Paid Search and Media Buying services.

• Create data-driven sales strategies based on insights from the Insurance sector.

• Build the Solution-Architect sales methodology from the ground up.

• Collaborate with the executive team to determine resource needs, case studies, and operational assistance.

• Set standards for proposals, pitch presentations, and RFP responses.

• Cultivate long-term, retainer-based relationships with C-suite executives.

• Advise clients on the allocation of multi-million-dollar media budgets.

• Develop processes for identifying opportunities for cross-selling services.

⛳️ Requirements

• Over 8 years of progressive experience in Digital Agency sales.

• Experience in selling Managed Services, rather than just lead generation.

• In-depth understanding of the Insurance ecosystem, including Carriers, IMOs, and FMOs.

• Knowledge of insurance compliance, lead quality, and the pain points faced by insurance CMOs.

• Proficient in Paid Search, including Google and Bing.

• Proficient in Paid Social and Programmatic advertising.

• Experience in launching new service lines or entering new verticals.

• Capability to operate independently without a predefined roadmap.

• Ability to document successes and failures and establish repeatable systems.

• Willingness and ability to personally prospect, open doors, and finalize enterprise deals.

• Experience in high-level partnership strategy and consultative selling.

🏝️ Benefits

• Direct collaboration with the CEO and SVP of Operations.

• Access to top-tier media buyers and operational support.

• Clear pathway to building and leading a team as revenue streams are unlocked and the division proves scalable.

• Opportunity to work within an established, successful company while developing a new division.