Head of BU Marketing

This is a fully remote position, open to applicants in Texas.

📋 Description

• Lead, recruit, and mentor the marketing directors and product marketing leads within each Argano business unit.

• Establish a unified structure for business unit marketing plans, budgets, and monthly operational reviews.

• Create standards for messaging, campaigns, assets for sellers, narratives, positioning, and persona/buyer maps.

• Develop interconnected stories across business units that feature overlapping offerings.

• Transform client outcomes into impactful sales narratives and provide coaching to business unit leads.

• Manage marketing-sourced and marketing-influenced pipeline goals across all business units.

• Conduct weekly pipeline-generation activities and monthly funnel-performance summaries.

• Collaborate on nurture, paid advertising, account-based marketing (ABM), webinars, field initiatives, whitespace, and dormant-account strategies using HubSpot and Salesforce.

• Coordinate the Demand Center of Excellence and Brand/Creative resources across business units.

• Work together on solution launches, analyst relations, co-marketing with publishers, marketing development fund (MDF) initiatives, and joint go-to-market strategies.

• Present business unit marketing outcomes, pipeline metrics, and expenditures to the Senior Vice President of Marketing and business unit leaders.

• Uphold Argano's brand standards while enabling business units to express publisher-specific perspectives.

⛳️ Requirements

• Proven experience in leading and managing marketing teams across multiple business units.

• Strong understanding of marketing strategies, processes, and tools, including HubSpot and Salesforce.

• Excellent communication and presentation skills to effectively convey marketing results and strategies.

• Ability to develop and implement innovative marketing campaigns that align with business objectives.

• Strong analytical skills to assess marketing performance and drive data-informed decisions.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance plans.

• Opportunities for professional development and career advancement.

• Flexible work arrangements to promote work-life balance.

• Engaging company culture with team-building events and activities.