Head of Attendee Marketing – Pharma Portfolio

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Spearhead the formulation and execution of attendee marketing strategies within the Pharma portfolio.

• Ensure marketing initiatives are aligned with business objectives and established KPIs.

• Direct the strategic vision of attendee marketing, converting commercial goals into actionable and measurable plans.

• Create a long-term perspective on audience value and portfolio expansion.

• Revamp weekly KPI frameworks and establish metrics for ROI assessment.

• Present projections for KPI enhancements and develop business cases for strategic investments.

• Assess audience value beyond just registration and ticket revenue.

• Manage the digital-to-live customer journey and communication strategy across all attendee interactions.

• Enhance campaign effectiveness, registration conversion rates, testing, learning, and optimization processes.

• Design ticketing strategies and pricing models.

• Formulate paid attendee propositions and analyze pricing and revenue uplift scenarios.

• Identify monetization opportunities for the audience beyond live event ticket sales.

• Collaborate on new revenue initiatives such as premium content, digital products, paid communities, and value-added audience services.

• Oversee attendee marketing budgets and articulate requirements to senior stakeholders.

• Analyze attendee metrics, audience behaviors, market trends, and performance insights.

• Lead, mentor, and develop the attendee marketing team.

• Cultivate a collaborative, high-performance culture while guiding the team through transitions.

• Contribute to high-level marketing leadership decisions, priorities, and standards across the organization.

⛳️ Requirements

• Proven excellence in marketing with a strong history of achieving outstanding results.

• Extensive knowledge in B2B marketing, attendee acquisition, and strategies for revenue growth.

• Solid grasp of omnichannel marketing, campaign planning, and market execution.

• Experience in developing revenue-generating audience propositions, pricing strategies, or monetization initiatives.

• Familiarity with first-party data, customer insights, and technology to foster valuable audience relationships and commercial opportunities.

• Background in audience monetization beyond live events, including subscriptions, digital products, paid content, or membership models is a significant advantage.

• Strong leadership skills and the ability to influence across all organizational levels.

• Demonstrated experience in leading within a matrix organization and managing individuals who are not direct reports.

• Proven capability to drive change and secure buy-in from a diverse range of stakeholders.

• Ability to collaborate across marketing, commercial, product, and technology disciplines.

• Excellent presentation abilities and the skill to articulate complex strategies clearly and persuasively.

• Strong aptitude for building relationships across functions, levels, and geographical locations.

• Both strategic and tactical working capabilities.

• An approach that is collaborative, results-oriented, innovative, adaptable, empowering, and commercially curious.

🏝️ Benefits

• In-person and online social gatherings.

• Up to four days annually for volunteering, with available charity match funding.

• Custom training and learning opportunities.

• Access to mentoring platforms.

• On-demand access to thousands of courses through LinkedIn Learning.

• 25 days of annual leave, increasing to 27 days after two years of service.

• A dedicated birthday leave day.

• Opportunity to work from (almost!) anywhere for up to four weeks each year.

• A flexible array of personal benefits.

• Company-funded private medical coverage.

• ShareMatch program with complimentary matching shares.

• Employee Assistance Program support.

• Mental health first aiders available.

• Healthy living subsidy.

• Access to health applications.

• Global awards and recognition programs.

• Flexible support and reasonable adjustments/accommodations during the hiring process and throughout employment.