Head of APAC Marketing

This is a fully remote position, open to applicants in Singapore.

📋 Description

• Take full ownership of APAC marketing from start to finish, encompassing brand visibility, demand generation, partner marketing, events, and customer case studies.

• Adapt global strategies and initiatives to suit regional specifics, regulatory frameworks, and market development; create local programs to address existing gaps.

• Collaborate with APAC sales leadership and account teams to synchronize marketing efforts with pipeline priorities and targeted accounts.

• Lead vertical Account-Based Marketing (ABM) strategy and execute targeted campaigns focused on customer outcomes.

• Customize positioning and messaging for APAC in collaboration with product marketing; oversee translation and localization efforts when necessary, particularly for Japan.

• Direct the APAC events strategy, including both owned events and third-party sponsorships.

• Develop and enhance the APAC partner marketing approach in conjunction with US-based partner marketing efforts.

• Create joint Go-To-Market (GTM) programs with alliance partners, incorporating co-branded campaigns, partner-led events, solution briefs, and field enablement initiatives.

• Monitor and report on regional pipeline contributions and marketing performance; continually refine strategies for optimization.

• Manage the regional marketing budget distribution and ensure return on investment (ROI) across demand generation, events, and alliance marketing.

• Establish a credible and consistent Optro brand identity in key APAC markets.

• Align messaging, programs, and priorities between HQ and APAC.

• Position Optro as a significant contender in the APAC Governance, Risk, and Compliance (GRC) sector while achieving marketing pipeline objectives.

⛳️ Requirements

• Over 10 years of experience in enterprise B2B Go-To-Market (GTM) roles, with substantial involvement in APAC marketing positions.

• Proven ability to influence executive leadership (VP/C-suite) and navigate complex cross-functional matrix structures between headquarters and regional offices.

• Extensive understanding of regional enterprise purchasing behaviors, compliance landscapes, and localized sales cycles across APAC markets, including Japan.

• Proficient in English; capable of communicating effectively across diverse cultures.

• Demonstrated expertise in demand generation, field marketing, partner marketing, and events.

• Experience in developing and executing partner marketing initiatives.

• Strong operational capabilities and comfort in navigating undefined environments.

• Readiness to travel within the region and occasionally beyond (20–30%).

• Experience in the GRC or Internal Audit sector (preferred but not required).

• Established relationships with key APAC Internal Audit or Risk associations (preferred but not required).

• Background checks will be conducted.

🏝️ Benefits

• Bonus opportunities.

• Travel possibilities throughout the region and occasionally further afield.

• Employee perks may differ based on eligibility and location.