HCP Personal Marketing Lead – Movement Disorders

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the strategy, development, execution, and optimization of HCP personal promotion and speaker programming initiatives that support Praxis' movement disorders program.

• Convert brand strategy, customer insights, and clinical evidence into compliant promotional materials and engaging HCP experiences.

• Spearhead the HCP personal promotion strategy along with field promotional initiatives.

• Create and enhance sales resources, clinical data presentations, objection-handling tools, and additional field materials.

• Oversee HCP speaker programming, which includes bureau planning, identifying and onboarding speakers, training, executing programs, and ensuring speaker readiness.

• Collaborate with Sales and Sales Training on launch readiness, field execution, brand messaging, and promotional priorities driven by feedback.

• Simplify complex clinical and scientific information into customer-relevant messaging in partnership with Medical Affairs, Legal, Regulatory, and Compliance teams.

• Manage agency and vendor partnerships, overseeing expectations, budgets, timelines, and the quality of execution.

• Assess the effectiveness of promotions by utilizing customer insights, field feedback, speaker program metrics, and performance data.

⛳️ Requirements

• A bachelor's degree is required; an advanced degree in business, life sciences, marketing, or a related field is preferred.

• Relevant experience in pharmaceutical or biotechnology HCP marketing is essential, specifically in personal promotion, field promotional materials, and/or HCP speaker programming.

• Proven experience in large-market pharmaceutical marketing is required, including support for broad HCP audiences and scaled field-based promotional execution.

• A strong understanding of pharmaceutical promotional practices, field-based HCP engagement, and applicable regulatory and compliance requirements is necessary.

• Demonstrated capability to influence cross-functional partners, manage agencies and vendors, and produce high-quality work in the face of competing priorities and timelines.

• A strategic, analytical, and hands-on approach is needed, with strong judgment, ownership, and the capacity to navigate ambiguity and achieve results in a fast-paced environment.

• The position demands flexibility and a willingness to travel as necessary.

• Comfort with screen work, basic hand coordination, focus, clear communication, and regular use of computers, devices, or office equipment is required.

🏝️ Benefits

• 99% of the premium covered for medical, dental, and vision plans.

• Company-paid life insurance.

• AD&D benefits.

• Disability benefits.

• Optional plans to customize coverage.

• Dollar-for-dollar 401(k) matching up to 6% on eligible contributions.

• Long-term stock incentives.

• Employee Stock Purchase Plan (ESPP).

• Discretionary quarterly bonuses.

• Highly flexible wellness benefits.

• Generous paid time off (PTO).

• Paid holidays.

• Company-wide shutdowns.