GTM Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and manage pre-sale presentations, narratives, and sales materials for key advertiser segments such as CPG, QSR, Financial Services, Automotive, Retail, Telco, and Technology.

• Transform Fandom’s fan intelligence, audience insights, and capabilities into straightforward, persuasive narratives aligned with category and advertiser goals.

• Tailor core Category Partnership narratives for significant accounts and opportunities.

• Ensure each presentation has a distinct strategic narrative, strong flow, and a polished look.

• Keep Category Partnership materials updated as Fandom’s insights, products, and market positioning change.

• Comprehend major business challenges, consumer behaviors, and marketing priorities in each category.

• Recognize relevant fan behaviors, cultural trends, and audience opportunities for each sector.

• Craft proactive stories that give sales teams reasons to engage clients prior to receiving a brief or RFP.

• Integrate Fandom’s capabilities into cohesive recommendations instead of presenting individual products in isolation.

• Identify scalable category narratives and sales materials that can be utilized across various accounts.

• Collaborate closely with Category Partnership sellers to grasp account priorities and convert them into compelling pre-sale stories.

• Assist in priority client meetings, proactive outreach, and category-specific pitches with strategic narratives and presentation materials.

• Incorporate feedback from sellers and clients to enhance Category Partnership positioning and collateral.

• Partner with Insights, Product Marketing, Creative, and other teams to deliver the most compelling Fandom story in each category narrative.

• Aid in transitioning Category Partnerships from merely responding to briefs to proactively generating opportunities, increasing client interest, pipeline, and revenue.

⛳️ Requirements

• Experience supporting media sales teams at a publishing company.

• Over 5 years of experience in pre-sale advertising solutions, deck creation, storytelling, and sales enablement.

• In-depth knowledge of one or more key advertiser categories, including CPG, QSR, Retail, Financial Services, Technology, Telco, or Automotive.

• Experience in developing scalable commercial solutions and translating custom concepts into repeatable offerings.

• Strong communication, storytelling, and enablement abilities.

• Highly collaborative attitude with the capacity to influence stakeholders across Revenue, Product, Marketing, Operations, and AI teams.

• Proven ability to utilize generative AI tools (e.g., Gemini, NotebookLM) to improve productivity, along with a critical approach to ensuring accuracy, security, and context in outputs.

• Proficient in the art of deck creation and comfortable with designing or editing presentations beyond storytelling.

• Utilize AI technologies effectively without relying solely on them for deck design or content.

🏝️ Benefits

• Dynamic team culture.

• Comprehensive Medical, Dental, and Vision coverage.

• Extensive training opportunities (unlimited Udemy courses and more).

• Flexible working hours and time off policies.

• Equity and Retirement Programs, including 401K matching.

• Paid Parental Leave.

• International work environment with a start-up culture.