GTM Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of go-to-market strategies for new product launches from initial concept to launch and early performance evaluations.

• Establish launch tiers and align each launch with the appropriate level of investment.

• Develop new customer engagement strategies, encompassing offer construction, quiz placement, landing pages, paid creative, first-order economics, and conversion impact.

• Design active subscriber engagement strategies, including attach, upgrade, swap, portal and email surfaces, SKU cannibalization, incremental LTV, and migration plans.

• Formulate pricing and packaging recommendations in collaboration with R&D, Supply Chain, Digital Product, Creative, and Finance teams.

• Create merchandising and promotional guidelines for PDP content, quiz placement, SKU and bundle setups, promotional mechanics, and portal flows.

• Establish pre-launch measurement strategies, success criteria, metrics, and reporting methodologies.

• Analyze launch performance and transform insights into a repeatable go-to-market playbook.

• Coordinate launch and campaign timelines across Digital Product & Engineering, Analytics, R&D, Supply Chain, Operations, Retention, and Customer Care.

• Execute integrated campaigns across paid channels, email/CRM, organic social, content, and PR.

• Collaborate with cross-functional teams without formal authority.

• Report to the VP of Growth Marketing; this is an individual contributor role with no direct reports.

⛳️ Requirements

• 5+ years of experience in brand management, product marketing, or go-to-market roles, preferably in CPG or DTC sectors.

• Demonstrated experience overseeing product launches from start to finish, including pricing and packaging decisions.

• Familiarity with launching on a subscription commerce platform, involving brand pages, PDPs, quizzes, SKU and bundle setups, promotional mechanics, and subscriber portal flows.

• Experience in drafting merchandising and promotional inputs for design and product teams.

• Proven ability to market to both new customers and existing subscribers, including strategies for attach, upgrade, and swap.

• Experience in planning and executing integrated campaigns across paid channels, email/CRM, organic social, and content.

• A solid understanding of unit economics and pricing frameworks.

• Capability to define success criteria and measurement plans prior to launch.

• Proficiency in working cross-functionally with Digital Product & Engineering, Analytics, R&D, Supply Chain, and Creative teams without formal authority.

• Aptitude for managing multiple concurrent launches and campaigns in a fast-paced, remote setting.

• Strong written communication skills for briefs, launch plans, and cross-functional updates.

🏝️ Benefits

• Full-time remote position.

• Occasional travel to Cleveland.

• Quarterly in-person team gatherings.

• Distributed team environment.

• Low-ego, high-ownership culture.

• Honest feedback.

• Creative problem-solving.

• Emphasis on doing more with less.