GTM, Growth Marketing Manager

This is a fully remote position, open to applicants in Guatemala, +1 more country.

📋 Description

• Implement comprehensive go-to-market strategies for key solutions, target audiences, and growth initiatives.

• Convert GTM strategies into executable marketing plans that encompass messaging, content, digital activation, sales enablement, campaigns, and events.

• Oversee GTM timelines, deliverables, dependencies, and cross-functional workflows from strategy formation to execution.

• Create product positioning, messaging frameworks, and value propositions tailored to target audiences and market segments.

• Transform product features into client-centric business outcomes.

• Guarantee uniform messaging throughout campaigns, content, events, sales materials, and presentations.

• Direct the complete GTM execution for new products, enhancements, and strategic initiatives.

• Align launch strategies with pipeline and revenue objectives in collaboration with marketing, sales, product leadership, and account teams.

• Oversee content creation, including thought leadership, articles, executive content, customer narratives, sales materials, campaign assets, web content, presentations, and event materials.

• Collaborate with subject matter experts and creative teams to craft audience-focused narratives.

• Maintain content calendars and identify opportunities for content repurposing.

• Develop digital-first strategies across paid, owned, earned, social, email, web, and other channels.

• Activate content and campaigns targeting priority accounts and market segments in conjunction with ABM, digital, creative, and sales teams.

• Leverage campaign and engagement data to refine marketing initiatives.

• Support industry events, customer gatherings, executive programs, webinars, and other experiences.

• Create event messaging, content, promotional strategies, executive materials, presentations, and follow-up campaigns.

• Coordinate pre-event and post-event activities with the Events team.

• Track industry trends, competitor actions, client requirements, and emerging market opportunities.

• Conduct market research, voice-of-customer efforts, industry trends analysis, and client surveys.

• Lead marketing initiatives and special projects alongside the Head of Marketing.

• Collaborate across departments to synchronize marketing efforts with broader business goals.

• Drive process enhancements and uphold marketing best practices.

⛳️ Requirements

• Bachelor’s Degree in Marketing, Communications, or a related field (mandatory).

• Approximately 3–6 years of B2B marketing experience.

• Ideally, experience in fintech, martech, SaaS, financial services, payments, banking technology, or another tech-driven sector.

• Proven experience in executing go-to-market programs or integrated marketing campaigns.

• Strong content development and storytelling skills.

• Knowledge of digital marketing channels and contemporary B2B buyer journeys.

• Experience working collaboratively with product, sales, creative, digital, and/or demand generation teams.

• Strong project management abilities and capability to handle multiple concurrent tasks.

• Comfortable engaging with executives and subject matter experts to generate market-facing content.

• Familiarity with marketing technology, CRM, marketing automation, ABM, intent data, analytics, and AI-enhanced marketing tools.

• Excellent written and verbal communication skills.

• Experience with GTM launch and execution strategies.

• Outstanding writing and editing capabilities.

• Strong presentation and communication proficiencies.

• Solid understanding of marketing, marketing technology, and creative brand principles.

• Proven track record of results and success.

• Ability to balance detail with strategy while adhering to brand guidelines.

• Self-motivated individual with a keen eye for detail.

• Experience in creative development from concept to implementation.

• Experience collaborating with and managing agencies and/or internal creative services teams and stakeholders.

• Ability to prioritize tasks, navigate tradeoffs, drive results, and meet deadlines.

• Strong interpersonal and relationship-building skills.

• Capable of working both in teams and independently.

• Proficient in Microsoft Office, particularly Word, Excel, and PowerPoint.

🏝️ Benefits

• Annual bonus incentive program.

• Medical coverage.

• Dental coverage.

• Vision coverage.

• 401K with company matching.

• Generous PTO allowance.

• Life insurance.

• Employee assistance programs.

• Pet insurance.

• Workplace flexibility.

• Support for applicants with disabilities.