Growth Workflow Specialist, Performance & Paid

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop and specify automation workflows for paid growth, encompassing creative fatigue detection, budget reallocation, geo-level channel mix optimization, and audience signal processing.

• Collaborate directly with the build team to convert your workflow specifications into functional agent automations.

• Conduct quality assurance on agent outputs, assess system-generated results, identify shortcomings, and establish the necessary corrections to enhance performance.

• Enhance creative and copy variants produced by the AI creative layer, leveraging domain expertise to predict performance even before data validation.

• Specify knowledge base inputs for paid growth agents, outlining the rules, guardrails, and campaign logic that should be codified and regularly updated.

• Oversee workflow performance and drive continuous improvement, recognizing that this system evolves through your contributions and does not operate autonomously.

• Broaden your systems thinking to encompass other growth levers, such as CRO, incentives, referrals, and lifecycle, as the engine expands across various growth functions.

⛳️ Requirements

• Minimum of 4 years in performance or paid growth, having managed large-scale campaigns across key paid channels with a deep understanding of the underlying mechanics.

• Strong systems thinking, capable of mapping a growth workflow through a series of triggers, decisions, actions, and measurements. You prioritize logic over mere tactics.

• Proficient in data interpretation, able to analyze performance dashboards, discern signal from noise, and define optimization targets for agents.

• Curiosity about prompt engineering; while you don’t need to be an engineer, you are eager to learn how to communicate effectively with AI systems to enhance their outputs.

• Excellent written communication skills, as the workflow specifications you create serve as blueprints for engineers. Clarity is crucial.

• High level of agency; you take the initiative to define your work rather than waiting for it to be outlined.

• Nice to haves:

• Familiarity with marketing automation, CRM, or lifecycle messaging systems.

• Experience with A/B testing and experimentation frameworks.

• Background in fintech, consumer financial products, or regulated industries.

• Any hands-on experience with workflow automation or no-code orchestration tools.

🏝️ Benefits

• Contribute to the Future of Open Finance.

• Enjoy flexible working hours.

• Access professional development opportunities.

• Thrive in a dynamic team culture.

• Work within an international environment.