Growth Marketing Assistant – Inbound / Outbound

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Design and execute inbound marketing strategies aimed at generating B2C leads for the admissions team.

• Oversee and enhance campaigns utilizing CRM-integrated tools.

• Analyze and segment databases to identify target audiences with the highest conversion potential.

• Track campaign performance and adapt strategies based on insights and feedback from the admissions team.

• Ensure a steady stream of qualified leads to the admissions team.

• Establish CRM workflows, email sequences, email marketing campaigns, and other activities focused on B2C lead generation.

• Create and implement outbound marketing strategies, particularly emphasizing email marketing and automation, to generate B2B leads.

• Craft and optimize compelling copy for email campaigns, automation sequences, and additional materials, with a strong focus on conversion rates.

• Manage and refine email campaigns and nurture flows through the use of CRM-integrated tools.

• Stay informed about B2B marketing, copywriting, and technological trends, applying new techniques and tools as necessary.

• Set up CRM workflows, email sequences, email marketing campaigns, and other B2B lead-generation initiatives.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, or a related discipline.

• Exceptional written communication skills with the capability to produce clear and concise copy.

• Familiarity with CRM platforms and/or marketing automation tools.

• Strong analytical skills, including the ability to manipulate and analyze extensive datasets using spreadsheets (Excel or Google Sheets).

• Proficient in reading and understanding English.

• Quick learner with new software applications.

• Interest in enhancing collaboration between marketing and sales teams.

• Capability to create engaging and persuasive advertising content.

• Understanding of lead-generation strategies.

• Knowledge of copywriting techniques and psychological triggers relevant to emails and CTAs (calls to action).

• Experience with A/B testing for optimizing campaigns.

• Proven track record in creating reports and dashboards using Google Looker Studio.

• Ability to analyze key performance metrics (KPIs) of campaigns.

• Experience in building and maintaining relevant, up-to-date email lists within CRM systems.

• Proficient in planning, executing, and evaluating email marketing campaigns with a focus on conversion.

🏝️ Benefits

• Meal allowance provided through a flexible Swile card.

• Amil health insurance coverage.

• Amil dental insurance offered at no cost to employees.

• A day off for birthdays after one year of service with the company.

• Access to the Vittude online therapy platform.

• TotalPass benefits.

• Opportunity to enroll in courses offered by the institution under special terms for employees, including full undergraduate scholarships after the probationary period and partial graduate scholarships.

• Potential for dependents and/or spouses to receive scholarships after two years of employment with the institution.

• Scholarships available for up to 100% for undergraduate programs and 70% to 90% for graduate programs, subject to the institution’s policies.

• Access to the library for study and networking opportunities with professors and industry professionals.