Senior Growth Marketing Associate, Emerging Media & Planning

This is a fully remote position, open to applicants in California.

📋 Description

• Take charge of the paid media strategy, execution, and performance for CTV and Podcast initiatives from start to finish.

• Oversee relationships with CTV and Podcast agencies, ensuring partners meet performance and delivery expectations.

• Create and implement testing roadmaps that include audience targeting, creative formats, publisher mix, and purchasing strategies.

• Collaborate with the Analytics team on incrementality and lift studies.

• Convert study findings into actionable optimization strategies and investment suggestions.

• Provide briefs for channel-specific creative assets and offer feedback focused on performance and brand objectives.

• Balance brand-building efforts with performance goals considering CAC and growth targets.

• Facilitate integrated planning within the paid marketing team.

• Maintain schedules for the launch of paid campaigns.

• Identify risks, keep stakeholders informed, and ensure adherence to launch timelines.

• Coordinate creative requests across various channels.

• Ensure tracking is properly scoped, implemented, and quality assured before launches.

• Act as the primary communication hub among paid marketing, creative, analytics, and agency partners.

⛳️ Requirements

• 3–5 years of experience in performance marketing or paid media.

• Direct, hands-on experience managing CTV and/or Podcast campaigns aligned with performance KPIs.

• In-depth understanding of the CTV ecosystem, including streaming platform dynamics, publisher relationships, measurement techniques, inventory quality, and targeting strategies.

• Experience in managing Podcast media across host-read, produced, and programmatic ad formats.

• Familiarity with dynamic ad insertion, publisher partnerships, and podcast-specific attribution methods.

• Ability to manage agency relationships, establish clear expectations, and ensure accountability for performance.

• Experience in designing and interpreting incrementality studies, MMM inputs, and channel-level performance analysis.

• Ability to convert data insights into straightforward recommendations.

• Proven skills in project management and coordination.

• Experience in creating workback schedules, aligning stakeholders, and proactively addressing obstacles.

• Experience collaborating cross-functionally with creative, analytics, and external agency partners.

• Commitment to Acorns' mission of supporting everyday individuals in achieving financial security.

• Work authorization or eligibility for employment in the United States, confirmed through E-Verify.

🏝️ Benefits

• Flexibility to work remotely.

• Optional access to office facilities in Irvine, CA.

• Sign-on bonus available.

• Equity grants offered.

• Opportunities for discretionary cash bonus awards.

• Comprehensive medical benefits.

• Financial benefits provided.

• Eligibility for 401(k) plans.

• Vacation time included.

• Sick leave available.

• Parental leave policy in place.