Growth Strategist

This is a fully remote position, open to applicants in Egypt.

📋 Description

• Take charge of the comprehensive advertising strategy across Meta, Google (including PMax), and TikTok.

• Define the optimal channel mix, budget distribution, audience segmentation, and strategy for paid advertising creative.

• Set the strategic vision and execute accordingly.

• Develop and oversee a systematic testing program for the website and its content.

• Create hypothesis-driven tests targeting landing pages, product detail pages (PDPs), offers, messaging, and creative concepts.

• Establish criteria for success and measurement for tests conducted.

• Document insights and learnings from tests that have been completed.

• Differentiate between a test and a simple adjustment.

• Separate branded harvest initiatives from genuine demand generation efforts.

• Employ incrementality thinking instead of relying exclusively on platform-reported Return on Ad Spend (ROAS).

• Present recommendations focusing on Marketing Efficiency Ratio (MER) and contribution margin.

• Provide actionable written feedback.

• Ensure that audits, test readouts, and monthly evaluations identify issues, propose solutions, assign responsibilities, and define success metrics.

• Conduct a monthly strategic review session with brand leadership.

• Evaluate tests, insights, and shifts in metrics.

• Decide where to allocate the next dollar of spending or hour of effort.

• Within the first 90 days, perform a comprehensive audit of ad accounts, the website, and content.

• Initiate the top three prioritized improvements.

• Establish a testing rhythm with at least two tests completed and documented outcomes.

• Provide a one-page summary of budget allocation.

• Achieve at least one quantifiable enhancement in conversion rate, MER, new customer Customer Acquisition Cost (CAC), or contribution margin.

• Report directly to the Chief Marketing Officer (CMO) and collaborate with brand leadership.

⛳️ Requirements

• Over 7 years of experience in Direct-to-Consumer (DTC) growth.

• Senior-level expertise in both paid acquisition strategy and conversion optimization.

• Proven experience managing full-funnel growth for DTC brands.

• Ideally, experience managing annual ad expenditures in the range of seven to eight figures throughout the candidate's career.

• A documented history of two or three roles or engagements showcasing before-and-after metrics, the changes made, and what could have been done differently.

• Experience demonstrating changes that positively impacted revenue, contribution margin, or conversion rate as validated by external sources.

• Strong grasp of modern measurement techniques, including post-iOS attribution, incrementality testing, and the applications of Marketing Mix Modeling (MMM).

• Solid foundation in Conversion Rate Optimization (CRO), including research-based hypotheses, statistical literacy, and discernment regarding when a test may not be worthwhile.

• Strong judgment in creative and content matters.

• Capability to formulate full-funnel strategies across Meta, Google (including PMax), and TikTok.

• Ability to create structured testing programs for landing pages, PDPs, offers, messaging, and creative concepts.

• Skilled at providing clear, direct, and detailed written strategies and feedback.

• Comfortable both challenging ideas and being challenged.

• Availability to work during U.S. business hours aligned with the client’s time zone.

• At least 4 hours of daily overlap with U.S. Pacific time.

• An English resume in PDF format is required.

• Completion of the application form and submission of a video demonstrating relevant skills is mandatory.

🏝️ Benefits

• Opportunity for engagement to extend to additional brands.

• Potential for conversion to a long-term engagement contingent upon successful results.