Growth & Performance Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee hands-on paid media and growth initiatives for C.R. Wannamaker Immigration Law, Carmona Defense Group, and Wannamaker Crimmigration.

• Create brand-specific strategies and execute campaigns directly across platforms such as Meta, Google Search, Google Local Services Ads, TikTok, and relevant traditional media.

• Generate qualified leads that transition into consultations and signed clients through effective attribution, testing, and rapid optimization.

• Develop comprehensive paid media and growth strategies for each brand, managing investments across various channels, markets, languages, and offices.

• Construct and optimize Meta Ads campaigns, covering setup, budgets, creative testing, reporting, and ongoing enhancements.

• Manage Google Search and eligible Google Local Services Ads campaigns; explore TikTok and other paid social channels when suitable.

• Collaborate with radio and television partners to evaluate markets, negotiate media purchases, coordinate schedules and creatives, and assess results.

• Partner with the Creative team to draft briefs, test messages and formats, and enhance paid advertising based on outcomes.

• Verify landing pages, lead forms, call tracking, campaign measurement, and HubSpot attribution.

• Work alongside sales colleagues to understand lead quality, response rates, appointment attendance, and conversion obstacles.

• Report on spending, qualified leads, consultations, signed contracts, and acquisition costs by brand and channel; make campaign adjustments as necessary.

• Collaborate with the Marketing Director, attorneys, and office leaders to ensure campaigns accurately reflect available legal services.

• Manage agencies or freelancers while maintaining direct accountability for campaign execution and results.

• Assist in planning and developing a future Growth team.

• Within the first 90 days, conduct an audit of campaigns and tracking, establish brand baselines, enhance priority campaigns, evaluate LSA and broadcast opportunities, and devise a creative-testing and future hiring plan.

⛳️ Requirements

• Professional fluency in both English and Spanish, including the ability to assess campaign messages in both languages.

• Previous marketing or growth experience within a law firm.

• Experience marketing to U.S. Hispanic consumers.

• Proven hands-on expertise in building and optimizing Meta and Google Search campaigns, not just overseeing agencies.

• Experience managing substantial paid media budgets and making decisions based on lead and conversion performance data.

• Familiarity with the requirements of Google Local Services Ads or demonstrated ability to learn them swiftly.

• Working knowledge of HubSpot or a comparable CRM, as well as conversion and call tracking, and landing-page performance.

• Strong analytical, communication, creative feedback, and problem-solving skills, with sound judgment regarding legal marketing and sensitive prospective-client data.

• Experience negotiating and measuring local radio and television advertising.

• Experience leading agencies, freelancers, or emerging marketing teams.

🏝️ Benefits

• Great Place To Work certification/recognition.