Growth & Performance Lead, Paid Media, Analítica e IA

This is a fully remote position, open to applicants in Spain.

📋 Description

• Design, set up, and optimize lead generation campaigns on Google Ads and Meta Ads.

• Oversee the external agency currently managing social media channels.

• Develop complete funnels: advertisement, landing page, form, follow-up, and closing using HubSpot.

• Implement and monitor measurement with GA4, Google Tag Manager, server-side tagging, consent mode, enhanced conversions, Meta conversion API, and offline conversions from the CRM.

• Create monthly reports on cost per opportunity, customer acquisition cost, and return on investment.

• Enhance AIT's visibility on Google, ChatGPT, Gemini, and Perplexity through content, structured data, and presence in sources cited by models.

• Identify and specify marketing and pre-sales automation using AI agents, measuring the hours saved.

• Collaborate with the technical team to build integrations, AI agents, landing pages, and connections with ERP systems.

• Transform internal learnings into a service with scope, pricing, templates, and reports for client accounts.

• Achieve validated measurement and operational campaigns within 90 days; maintain a steady flow of qualified opportunities within 6 months; and establish a digital pipeline and service in primary accounts within 12 months.

⛳️ Requirements

• Proven experience managing your own or a client’s budget in Google Ads and Meta Ads, with results that can be explained numerically.

• Technical expertise in GA4, Google Tag Manager (including server-side), consent mode, enhanced conversions, and conversion API.

• Experience working with a CRM as part of the funnel; the company uses HubSpot.

• Judgment for B2B sales with long cycles and high ticket values.

• A mindset focused on building systems rather than just putting out fires.

• Experience in positioning within generative engines (GEO/AEO) and the ability to measure it is valued.

• Automation experience with workflow tools and serious use of AI with measured savings is appreciated.

• Previous experience delivering services to clients is a plus.

• Knowledge of the industry, retail, or e-commerce with ERP support is advantageous.

🏝️ Benefits

• Own media budget from the first month. You won’t have to fight for every euro.

• A technical team of 40 people that builds what you design: integrations, AI agents, landing pages, and connections with ERP.

• A portfolio of over 1,000 clients to offer the service when it’s ready.

• Direct access to the CEO and real autonomy.

• Permanent contract and salary commensurate with demonstrable experience, plus a variable component linked to results.

• Training and tools covered.

• Real career path: this position is designed to lead an area with your own team.

• Paid practical trial.