Growth Paid Acquisition Specialist – Senior

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Take responsibility for performance metrics from impressions to qualified leads, collaborating with marketing operations, analytics, and sales teams.

• Oversee search, Local Services Ads, display, and video campaigns across active markets.

• Plan, prepare, and initiate Google Ads, Local Services Ads, and CTV campaigns for new location openings.

• Scale successful campaigns and tests across diverse budgets, markets, and audiences.

• Design targeted experiments aimed at generating qualified leads and SQLs.

• Optimize for cost per qualified lead, SQL conversion rates, and retained-client contributions using HubSpot and Salesforce data.

• Monitor, score, and attribute inbound calls using CallRail, integrating call data into optimization and budgetary strategies.

• Collaborate on testing landing pages, offers, and funnels.

• Enhance Quality Scores and lower cost per conversion.

• Identify negative keywords and fine-tune targeting.

• Implement and track conversion metrics and audience segmentation using HubSpot, GA4, Google Tag Manager, and CallRail.

• Create forecasts and budget plans in partnership with Finance and Sales departments.

• Experiment with and enhance manual, automated, target CPA, and target ROAS bidding strategies.

• Conduct research on competitors, location performance, and growth potential.

• Research and manage paid legal directories such as Justia and Super Lawyers.

• Provide backup or additional support for paid social campaigns as required.

• Deliver performance insights and forecasts.

⛳️ Requirements

• Bachelor’s degree in marketing, Business Administration, Advertising, or a related discipline.

• 4 years of experience in PPC, paid search, SEM, or performance marketing.

• Proven track record of expanding paid programs and increasing qualified lead or pipeline volume.

• Extensive expertise in Google Ads, Local Services Ads, YouTube, and Microsoft Advertising (Bing).

• Proficient in HubSpot, Google Analytics (GA4), Google Tag Manager, and CallRail.

• Practical experience with A/B testing, conversion optimization, audience strategy, and attribution modeling.

• Familiarity with the interaction between paid search and organic search.

• Knowledge of ad extensions/assets, audience segmentation, and Google AI Max for Search campaigns.

• Strong analytical, problem-solving, attention-to-detail, and stakeholder reporting abilities.

• Experience managing budgets with a disciplined, results-oriented approach.

• Ability to work autonomously as well as collaborate across teams.

• Preferred: Google Ads and Google Analytics certifications.

• Preferred: Experience in scaling paid programs across multiple markets or locations.

• Preferred: Experience with connected TV, streaming, or programmatic platforms.

• Preferred: Knowledge of AI-driven bidding and automation, including Google Ads scripts and bid management tools.

• Preferred: Familiarity with competitive research and PPC tools such as SEMrush.

• Preferred: Understanding of multichannel marketing strategies.

• Preferred: Proficiency in Excel or Google Sheets.

🏝️ Benefits

• Health Care Plan (Medical, Dental & Vision).

• Retirement Plan (401k, IRA).

• Life Insurance (Basic, Voluntary & AD&D).

• Paid Time Off (Vacation, Sick & Public Holidays).

• Short Term & Long Term Disability.

• Training & Development.

• Work from Anywhere -- eligible after 6 months.

• Optional HSA.

• Healthcare and Dependent Care Flexible Spending Accounts.

• Employee assistance program.

• Voluntary accident insurance.

• Voluntary life insurance.

• Voluntary disability insurance.

• Voluntary long-term care insurance.

• Voluntary critical illness and cancer insurance.

• Pet insurance.

• Commuter and Transit programs may also be available in certain markets.