Growth Paid Acquisition Specialist, III

This is a fully remote position, open to applicants in California.

📋 Description

• Take ownership of and enhance paid advertising performance from initial impressions to qualified leads and SQLs.

• Oversee paid search, Local Services Ads, display, video, YouTube, Microsoft Advertising, and connected TV campaigns across active markets.

• Initiate Google Ads, Local Services Ads, and CTV campaigns for new location launches.

• Expand successful campaigns and tests across various budgets, markets, and audiences.

• Optimize for cost per qualified lead, SQL pass-through, and client retention contributions using data from HubSpot and Salesforce.

• Monitor, evaluate, and attribute inbound calls via CallRail, integrating call data into optimization and budget strategies.

• Collaborate on landing-page, offer, and funnel testing to enhance conversion rates and lead quality.

• Improve Quality Scores and lower costs per conversion.

• Identify negative keywords and refine targeting strategies.

• Implement and oversee conversion tracking and audience segmentation utilizing HubSpot, GA4, Google Tag Manager, and CallRail.

• Create forecasts and budget plans in collaboration with Finance and Sales teams.

• Test and fine-tune manual, automated, target CPA, and target ROAS bidding methods.

• Conduct research on competitors, location performance, and growth opportunities.

• Manage and research paid legal directories such as Justia and Super Lawyers.

• Provide support for paid social campaigns as necessary.

• Deliver performance insights and forecasts to stakeholders.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business Administration, Advertising, or a related discipline.

• Minimum of 4 years of experience in PPC, paid search, SEM, or performance marketing.

• Proven track record of expanding paid programs and increasing qualified lead or pipeline volume.

• In-depth expertise in Google Ads, Local Services Ads, YouTube, and Microsoft Advertising (Bing).

• Proficient in HubSpot, Google Analytics (GA4), Google Tag Manager, and CallRail.

• Practical experience with A/B testing, conversion optimization, audience strategy, and attribution modeling.

• Understanding of the interaction between paid and organic search.

• Familiarity with ad extensions (assets), audience segmentation, and Google AI Max for Search campaigns.

• Strong analytical skills with the ability to convert campaign data into actionable decisions while maintaining accountability for downstream lead quality.

• Experience managing budgets with a disciplined, results-oriented focus.

• Detail-oriented with robust problem-solving abilities.

• Effective communication skills for reporting performance to stakeholders.

• Capability to work autonomously and collaborate across various teams.

• Preferred: Google Ads and Google Analytics certifications.

• Preferred: Experience in scaling paid programs across multiple markets or locations.

• Preferred: Background in connected TV or streaming and programmatic platforms.

• Preferred: Knowledge of AI-driven bidding and automation, including Google Ads scripts and bid management tools.

• Preferred: Familiarity with competitive research and PPC tools such as SEMrush.

• Preferred: Understanding of multichannel marketing strategies.

• Preferred: Proficiency in Excel or Google Sheets for data analysis.

🏝️ Benefits

• Health Care Plan (Medical, Dental & Vision).

• Retirement Plan (401k, IRA).

• Life Insurance (Basic, Voluntary & AD&D).

• Paid Time Off (Vacation, Sick & Public Holidays).

• Short Term & Long Term Disability.

• Training & Development opportunities.

• Work from Anywhere eligibility after 6 months.

• Optional Health Savings Account (HSA).

• Flexible Spending Accounts for Healthcare and Dependent Care.

• Employee assistance program.

• Voluntary accident insurance.

• Voluntary life insurance.

• Voluntary disability insurance.

• Voluntary long-term care insurance.

• Voluntary critical illness and cancer insurance.

• Pet insurance options.

• Commuter and Transit programs may also be available in certain markets.