Growth Marketing Strategist, NYC Market

This is a fully remote position, open to applicants in New York.

📋 Description

• Take charge of the NYC growth strategy, encompassing account, segment, and product prioritization.

• Execute multiple campaigns throughout the year.

• Promote upselling and cross-selling of additional products and modules such as KeyLink, TippingLink, and ManageHOA.

• Transform single-building relationships into comprehensive management-company portfolios.

• Acquire new clients through account-based initiatives aimed at priority buildings and management firms.

• Create and manage tailored, multi-channel campaigns in HubSpot, utilizing email, digital platforms, direct mail, events, and content marketing.

• Leverage AI and automation to establish an independent ABM marketing system.

• Assess data to identify key focus areas, evaluate channels, offers, and messaging strategies.

• Project marketing impact for stakeholders.

• Collaborate with Customer Success to detect expansion signals and synchronize timing.

• Work alongside Sales on larger opportunities and ensure smooth handoffs.

• Manage attribution and reporting for marketing-sourced pipeline and revenue.

⛳️ Requirements

• 3 to 5 years of experience in B2B marketing (ABM, demand generation, growth, or lifecycle), with a history of independently managing a program, segment, or market.

• Proven track record of increasing revenue within existing accounts and generating new pipeline opportunities.

• Proficient in HubSpot.

• Familiarity with HubSpot, Salesforce, and Product data.

• Strong analytical skills to establish pipeline and revenue targets, test effective strategies, and communicate results.

• Excellent communication abilities with the capacity to customize messages for board members, property managers, and management-company executives.

• In-depth knowledge of the Greater NYC market and related terminology.

• Capability to build relationships with local property and management-company decision-makers.

• Experience in property management or PropTech is a significant advantage.

🏝️ Benefits

• Annual Bonus Eligible

• Remote First

• Flexible PTO

• Birthday Holiday

• Summer Fridays

• Paid Parental Leave

• Bereavement Leave

• Medical, Dental, & Vision benefits

• Company sponsored HRA

• Short Term/Long Term Disability

• Life Insurance

• 401k with 4% matching

• Company Events

• Holiday Parties

• Friendly Office Competitions

• Professional Development Opportunities

• Autonomy

• Flexibility

• Career growth

• Promotion

• Ongoing performance recognition

• Safe, inclusive, and professional work environment