Growth Marketing Strategist

This is a fully remote position, open to applicants in Arizona, +5 more states.

📋 Description

• Manage a portfolio of client accounts and act as the main point of contact.

• Facilitate bi-weekly client meetings to discuss performance, strategies, priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into straightforward, actionable insights for non-technical clients.

• Foster strong client relationships to enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and growth.

• Design, launch, and optimize Meta campaigns geared towards lead generation and appointment booking.

• Oversee budgets, audience targeting, bid strategies, creative testing, and various campaign parameters.

• Monitor performance on a daily basis and modify campaigns based on cost-per-appointment and other critical metrics.

• Identify underperforming campaigns and formulate strategies to enhance outcomes.

• Experiment with audiences, messaging, and creative elements to discover opportunities for improved performance.

• Contribute to ad copy and overall campaign messaging.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate processes using Zapier, and manage lead-routing workflows.

• Resolve technical challenges between advertising platforms and client systems.

• Continuously monitor tracking and lead flow to avert issues that could impact client results.

• Report to the Associate Director of Operations and maintain accountability for client results, relationships, and retention.

⛳️ Requirements

• Minimum of 4 years of direct experience in paid media, particularly with Meta advertising.

• Demonstrated experience in managing multiple client accounts and leading client-facing discussions simultaneously.

• Proven track record of managing campaigns to meet defined performance objectives while ensuring client retention.

• Proficiency in conversion tracking, pixels, and basic marketing automation techniques.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Background in financial services marketing.

• Preferred: Experience with lead generation and appointment-setting campaigns.

• Preferred: Familiarity with video sales letter marketing.

• Preferred: Knowledge of high-ticket or considered-purchase sales funnels.

• Preferred: Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance Bonus.