Growth Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Plan, execute, and enhance paid advertising campaigns on Google Ads, LinkedIn Campaign Manager, and various other platforms.

• Facilitate demand generation, product launches, content promotion, webinars, events, partner marketing, and account-based marketing initiatives.

• Take ownership of audience research, keyword selection, targeting strategies, ad copy, landing page alignment, budget management, and A/B testing.

• Develop, implement, and refine multichannel and email campaigns, which include newsletters, content promotion, event invitations, lead nurturing, lifecycle marketing, and re-engagement workflows.

• Assist in product-led growth initiatives that foster community adoption, product registrations, and user engagement.

• Create and manage campaign landing pages and perform basic CMS website updates utilizing HTML and CSS as needed.

• Conduct conversion rate optimization experiments and ensure web pages are mobile-responsive, properly tracked, and aligned with campaign objectives.

• Apply SEO principles and contribute to generative engine optimization efforts.

• Utilize Google Search Console, Ahrefs, and GA4 to uncover search trends, content opportunities, and performance gaps.

• Monitor and report on CTR, CPC, CPL, conversion rates, qualified leads, and pipeline contributions.

• Maintain and automate dashboards; assist with UTM tracking, attribution, and conversion event configuration.

• Translate data into prioritized recommendations focused on enhancing lead quality and pipeline development.

• Leverage generative AI, AI agents, and no-code automation for research, content and creative iteration, audience analysis, reporting, data preparation, and campaign quality assurance.

• Develop reusable prompts and workflows; verify AI outputs for accuracy, brand consistency, security, and compliance with privacy standards.

• Collaborate with Content, Product Marketing, Design, Marketing Operations, web development, and SDR teams.

• Assist with lead routing, qualification, follow-up, documentation, best-practice sharing, and the adoption of AI across marketing functions.

• Launch campaigns accurately, on time, efficiently, and with appropriate tracking mechanisms.

⛳️ Requirements

• 2–4 years of experience in B2B digital marketing, growth marketing, demand generation, or executing marketing campaigns.

• Hands-on experience with paid search and paid social media advertising, especially Google Ads and LinkedIn Campaign Manager.

• Experience in executing email campaigns using a marketing automation platform and creating or modifying landing pages within a website CMS.

• Familiarity with B2B buyer journeys, audience segmentation, lead generation, and marketing funnels.

• Strong analytical skills, comfort with marketing data, spreadsheets, and campaign reporting, along with familiarity with GA4, campaign tracking, and performance measurement.

• Practical experience in using AI tools professionally, including crafting effective prompts and assessing AI outputs for quality and accuracy, with specific examples of how AI has enhanced a workflow, process, or outcome.

• Excellent organizational skills and attention to detail, capable of managing multiple campaigns simultaneously, along with strong written communication, collaboration, and problem-solving abilities.

• AI-Forward Mindset: embrace AI and emerging technologies to enhance efficiency, resolve challenges, deliver superior results, experiment, learn, and assist others in adopting effective tools and methodologies.

• Additional desirable qualifications include experience in B2B SaaS, cybersecurity, developer tools, or enterprise technology marketing.

• Additional nice-to-haves include familiarity with HubSpot, Marketo, Salesforce, Google Tag Manager, Google Search Console, Ahrefs, Screaming Frog, SEO, GEO, CRO, basic HTML/CSS, modern CMS, ABM, PLG, ChatGPT, Claude, Zapier, Make, n8n, scripting/APIs, Canva, or Figma.

• For roles based in the U.S., candidates must be authorized to work in the United States without current or future sponsorship.

🏝️ Benefits

• 401(k) with Traditional and Roth options.

• Flexible Spending Accounts (Health & Dependent Care).

• Approximately 90% of medical premiums covered by the employer.

• Health Reimbursement Arrangement (HRA) to help offset medical deductibles.

• 100% employer-paid dental, vision, disability, and life insurance.

• Pet insurance and a Calm app membership.

• Flexible paid time off (PTO).

• Quarterly Wellness Weekends - company-wide three-day breaks incorporated into the calendar.

• Remote work stipend for internet and cell phone expenses.

• Eight paid volunteer hours each year.

• Clear pathways for career advancement and internal mobility.

• A collaborative, remote-first working environment where your contributions have a significant impact.