Growth Marketing Specialist

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Develop and launch landing pages, templates, and new sections for the website in the CMS using Figma files and campaign briefs.

• Collaborate with design, content, product marketing, and engineering teams to formulate sprint plans aligned with a quarterly roadmap.

• Conduct quality assurance for every launch across various browsers and devices.

• Ensure site health by managing redirects, canonical tags, metadata, page speed, and basic accessibility standards.

• Oversee Google Analytics 4 and Google Tag Manager, resolving issues and maintaining event taxonomy, dataLayer, and conversion tracking.

• Implement reliable campaign attribution through UTM governance and clear channel definitions.

• Manage the A/B testing program from start to finish, including formulating hypotheses, developing variants, setting up instrumentation, and outlining next steps.

• Convert analytics data into easily understandable insights for marketing stakeholders.

• Be open to traveling up to 10% of the time for team collaboration, customer interactions, and company events.

• Participate in the annual company offsite, which is typically hosted in Mexico.

⛳️ Requirements

• 2–4 years of experience in web production, digital marketing, growth marketing, or marketing operations.

• Practical experience building pages in a modern CMS or visual site builder such as Contentful, WordPress, HubSpot, Webflow, or similar platforms.

• Proficient in Google Tag Manager and Google Analytics 4; capable of independently creating tags, triggers, and events.

• Comfortable with HTML and CSS, with the ability to read and modify basic JavaScript.

• Knowledge of conversion funnels and understanding why certain pages succeed or fail in converting visitors.

• Proactively integrate AI tools into daily tasks to enhance productivity and expedite delivery.

• Preferred experience with A/B testing or personalization tools (e.g., Webflow Optimize, VWO, Optimizely, Convert).

• Experience with B2B SaaS marketing sites is highly preferred.

• Familiarity with HubSpot, Marketo, or Salesforce forms and lead routing is a plus.

🏝️ Benefits

• Fully remote team with a permanent work-from-home arrangement.

• Stipend for home office setup.

• Reimbursement for phone and internet expenses.

• Membership for coworking spaces.

• Opportunities for virtual and in-person team bonding activities (such as lunches, events, and competitions).

• Competitive geo-neutral salary within the U.S.

• Annual performance reviews to maintain equity and alignment with market standards.

• Standardized bonus or commission structure.

• 401(k) plan with employer contributions.

• Opportunities for equity participation.

• Comprehensive medical, dental, vision, disability, and life insurance for employees and their dependents.

• 100% premium coverage for individuals enrolled in high-deductible plans.

• 24/7 virtual care and employee assistance program available.

• Employer-funded contributions to HSA and other pre-tax benefits.

• Quarterly wellness stipend along with a complimentary Headspace subscription.

• 4+ weeks of paid time off, in addition to paid sick leave and mental health days.

• 13 paid holidays with flexibility to exchange some for personal days.

• Up to 16 weeks of fully paid parental leave.

• Clear pathways for internal mobility and promotion.

• Bi-annual performance assessments, team workshops, and leadership development training.

• Unlimited access to Coursera and O’Reilly learning platforms.

• Additional 2 PTO days each year for learning and professional development.

• Commitment to equity and appreciation of diverse perspectives.

• Agile, founder-led organization emphasizing collaboration and innovation.