Growth Marketing Specialist

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Strategize, oversee, and enhance campaigns on Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads to attract qualified leads.

• Administer and continuously refine the corporate website to ensure optimal performance, usability, and conversion rates.

• Assess deliverables from partner agencies, ensuring they meet quality, consistency, and performance standards.

• Make precise modifications to paid media campaigns.

• Track CAC, CPL, ROI, traffic, and conversion rates, delivering clear and actionable insights.

• Constantly work to improve the CAC/LTV ratio to enhance investment efficiency.

• Collaborate effectively with the marketing, product, and sales teams.

• Execute A/B testing and experimentation methodologies.

• Apply SEO and GEO strategies with assistance from specialized partners.

• Manage activation and engagement workflows in HubSpot.

• Analyze results within HubSpot as well as traffic and paid media tools.

• Create reports and suggest tactical and operational actions for ongoing improvement.

⛳️ Requirements

• Proven experience in B2B marketing, software, or ERP environments.

• Relevant certifications in Google Ads, Meta Ads, or LinkedIn Marketing Solutions.

• Proficient in managing marketing automation platforms such as HubSpot.

• Familiarity with analytics tools, including Google Analytics 4, Google Tag Manager, and Hotjar.

• A degree in Marketing, Communications, Business Administration, or a related discipline.

• Extensive experience in paid media and growth marketing strategies.

• Expertise in Google, Meta, and LinkedIn advertising platforms.

• Understanding of SEO, GEO, CRO, and website management through CMS platforms like WordPress or similar tools.

• Capability to analyze data and translate metrics into actionable business insights.

• Excellent communication skills for effective collaboration with agencies, internal stakeholders, and strategic teams.

🏝️ Benefits

• Meal/food allowance.

• Health insurance.

• Life insurance.

• Dental insurance.

• Birthday day off.

• Transportation allowance.

• Corporate University: IPED / Alura — complimentary corporate education platform.

• Certification Incentive: Additional compensation for each certification, in line with current policy (after 3 months with the company).

• Education Assistance: Reimbursement of up to 50% of a postgraduate degree or MBA (after 3 months with the company).

• Marriage assistance (after 1 year with the company).

• Childcare assistance (amounts adjusted annually for children up to 60 months old).

• Maternity/Paternity Benefit: Hospital discharge kit for newborns.

• TotalPass.