Growth Marketing Specialist

This is a fully remote position, open to applicants in New York.

📋 Description

• Assist in the execution and enhancement of digital marketing campaigns across various channels, including search, social, display, and affiliate.

• Conduct campaign setup activities such as trafficking, UTM creation, creative updates, and ad-unit quality assurance.

• Collaborate with external partners regarding projections, performance alignment, and campaign deliverables.

• Monitor partner expenditures and pacing using multiple data sources.

• Aid in the onboarding of new partners through coordination of media plans, tracking setup, and documentation.

• Analyze marketing and performance data while troubleshooting any discrepancies.

• Facilitate reporting automation and create dashboards using Tableau or Looker.

• Generate regular performance reports and conduct ad hoc analyses for stakeholders and leadership.

• Provide recommendations for optimization aligned with key performance indicators (KPIs).

• Manage marketing operations processes, including purchase orders, invoice reconciliation, and submissions of internal workflows.

• Assist with the implementation of app events and pixels, as well as troubleshoot tracking issues.

• Work collaboratively with legal, privacy, brand, and both internal and external stakeholders.

• Support marketing tests and new initiatives.

⛳️ Requirements

• Over 3 years of experience in digital marketing, marketing operations, analytics, and Google partner management.

• Bachelor's degree or equivalent experience in marketing, business, or a related discipline.

• In-depth knowledge of the Google Ads platform, particularly in executing app campaigns.

• Significant experience with Tableau or Looker for creating dashboards, analyzing data, and formulating KPI-focused optimization recommendations.

• Preferred experience with direct platform execution (Meta, Google Ads).

• Preferred experience in building automated reports.

🏝️ Benefits

• W2 employment.

• Group medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• Retirement Savings Program.

• Paid Sick Leave (PSL).

• 40 hours per week.

• Initial 3-month assignment with the possibility of extension.

• 100% remote work / telecommuting.