Growth Marketing Manager – Subscription & Packaged Offers

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take full ownership of the subscription product's growth from start to finish, encompassing subscribers, recurring revenue, and unit economics.

• Develop and implement a paid acquisition strategy across Meta and Google/YouTube, focusing on audiences, geographical targeting, budgets, and testing methodologies.

• Create and evaluate various subscription tiers, pricing structures, and mentorship bundles.

• Oversee high-volume, AI-generated ad creatives driven by performance metrics.

• Manage the entire funnel from advertising to the initial payment, including landing pages, pricing strategies, checkout processes, and sales-call transitions for higher tiers.

• Enhance trial-to-paid conversion rates, activation, and retention through lifecycle campaigns in HubSpot.

• Analyze funnel performance, cohort metrics, and channel economics using tools like PostHog, HubSpot, and various advertising platforms.

• Establish repeatable systems and automations to ensure growth is independent of real-time availability.

⛳️ Requirements

• Minimum of 3 years of experience in performance or growth marketing, with direct accountability for expenditure and results.

• Practical experience with Meta and Google/YouTube, including managing agencies or contractors.

• Proven track record of growing a subscription, SaaS, or membership-based product.

• Familiarity with key performance indicators such as MRR, CAC, LTV, and churn rates.

• Documented success in enhancing a self-service funnel.

• Experience in testing various pricing models or packaging options.

• Strong skills in conversion copywriting and creative assessment.

• Proficiency in HubSpot or a comparable CRM/automation platform.

• Comfort with analyzing funnel and cohort data.

• Regular, hands-on experience with AI tools, including the creation of automations or prompt libraries.

• Capability to produce ad-ready images and videos using AI.

• Preferred: experience in marketing towards developers, QA, or other technical demographics.

• Preferred: background in EdTech or cohort-based programs.

• Preferred: knowledge of hybrid funnels or capacity-limited offerings such as coaching services.

• Preferred: marketing experience targeting India or LATAM, including geo-pricing and localization.

• Preferred: experience with short-form videos, community channels, or referral/affiliate programs.

• Preferred: no-code page building experience with tools such as Webflow, Framer, or HubSpot CMS.

🏝️ Benefits

• Opportunity for remote work within the United Kingdom.