Growth Marketing Manager – Public Sector

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Oversee the marketing strategy and implementation for the Public Sector in the US and Canada.

• Collaborate with sales leadership to create and execute marketing strategies targeting public sector audiences.

• Develop and implement multi-channel demand generation programs aimed at producing qualified leads and enhancing the sales pipeline.

• Partner with direct sales teams and channel partners to execute joint marketing initiatives.

• Link regional sales requirements with global marketing and product teams to ensure alignment and effective execution.

• Work alongside sales teams to enhance lead conversion rates, funnel velocity, and overall pipeline performance.

• Track pipeline metrics, campaign effectiveness, and return on investment to refine marketing expenditures.

• Oversee marketing budgets and direct resources towards high-impact programs and initiatives.

• Enhance brand recognition, generate new pipeline opportunities, and boost revenue growth through direct sales efforts and indirect partner channels.

⛳️ Requirements

• A minimum of 8 years of relevant professional experience.

• Bachelor's degree or an equivalent qualification.

• Demonstrated experience in developing and executing B2B demand generation campaigns within the technology sector.

• Understanding of government procurement processes, public sector purchasing trends, and key government initiatives.

• Proven experience in supporting both direct sales teams and channel partner networks.

• History of fostering alignment across matrixed sales, marketing, and cross-functional teams.

• A data-driven approach to decision-making.

• Proficiency in utilizing marketing data and CRM tools to assess business impact.

🏝️ Benefits

• Annual bonus or incentives.

• Equity awards.

• Employee Stock Purchase Plan (ESPP).

• Healthcare coverage.

• 401K savings plan.

• Company holidays.

• Paid time off (PTO) for vacation.

• Sick leave.

• Parental leave.

• Employee assistance program.

• Support for mental wellness.

• Financial wellness support.

• GROW development programs.

• Mentoring opportunities.

• Internal events such as APEX Expo.

• Access to LinkedIn Learning.

• 15-minute exploratory call with the Recruiter.