Growth Marketing Manager, Paid Social

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take full ownership of paid social from start to finish, focusing on Meta/Facebook and Instagram, which includes strategy, account structure, audience targeting, bidding, budget management, and daily optimization.

• Experiment and expand into platforms like TikTok, Reddit, YouTube, and LinkedIn where performance metrics justify it.

• Develop and manage a creative testing framework that encompasses concepts, hooks, scripts, user-generated content (UGC), and short-form videos.

• Oversee measurement efforts to connect advertising spend with registrations, trials, and paid subscriptions using first-party data.

• Establish and maintain the Meta Pixel and Conversions API in collaboration with engineering teams.

• Conduct incrementality tests and scale budgets in line with cost-per-subscriber and payback criteria.

• Manage organic social media presence across LinkedIn, Instagram, TikTok, and YouTube.

• Engage with the community by addressing comments, messages, and reviews while transforming feedback into engaging content.

• Coordinate product launches, seasonal events, and promotions on social media in conjunction with email marketing and paid search efforts.

• Develop retargeting strategies and audience targeting in alignment with the email marketing program.

• Leverage AI tools such as Claude, ChatGPT, and others daily to enhance creative output and expedite analysis.

• Provide weekly performance reports and insights, collaborating with the Head of Marketing on budget allocation, channel strategy, and priorities.

⛳️ Requirements

• 4 to 7 years of experience in growth or performance marketing, with at least 3 years of hands-on experience in paid social (Meta Ads Manager).

• Direct management of paid social budgets exceeding $10K per month, handled within the account rather than through an agency.

• Proven success in optimizing for downstream conversions (such as purchases, subscriptions, CAC, and ROAS) in a B2C environment, ideally in subscription services, apps, or free-trial offerings.

• Strong creative strategy abilities, including the development of hooks, user-generated content (UGC), and short-form video.

• Proficiency in measurement tools: Meta Pixel, Conversions API, UTMs, GA4, and understanding of attribution models.

• Experience with organic social media management, including account growth and community engagement.

• Excellent writing skills for ad copy, hooks, and social media posts.

• Strong fluency in AI and language model tools like Claude, ChatGPT, or similar platforms.

• Self-motivated and capable of making sound judgments.

• Comfortable working with data, reporting, and deriving clear conclusions.

• Located in Canada, with working hours that consistently overlap with US Eastern time (EST, CT, or PT).

🏝️ Benefits

• Remote work opportunities.

• Competitive salary structure.

• Stock options available.

• Flexible working schedule.

• Unlimited paid time off (PTO).

• Observance of Canadian holidays.

• Paid sick leave.

• Wellness stipend offered.

• $1000 stipend for home office setup.

• Educational stipend provided.

• Internet stipend available.

• Apple computer supplied for work purposes.

• Bi-annual company retreats.