Growth Marketing Manager – Paid Social

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take full ownership of the Meta account, managing all aspects from campaign setup to daily optimization and scaling.

• Make informed budget allocation choices and be accountable for the outcomes.

• Create comprehensive full-funnel awareness stages and customer journeys across various touchpoints.

• Explore TikTok and Pinterest as potential additional growth channels.

• Independently generate performance creatives, including concepts, angles, pain points, scripts, hooks, editing, static assets, UGC, EGC, and videos.

• Identify, brief, and oversee creators to produce high-performing content.

• Establish a diverse pool of suitable creator voices and faces.

• Execute systematic testing of creative elements, offers, and target audiences.

• Manage performance metrics based on margin, blended ROAS/MER, CAC, and contribution margin.

• Utilize KLAR for attribution and provide transparent performance reporting.

• Leverage AI for creative iteration, development of pain points and angles, and reporting purposes.

• Develop AI workflows to enhance execution efficiency.

⛳️ Requirements

• Strong experience in paid social within DTC/e-commerce environments.

• Demonstrated success in scaling Meta accounts profitably.

• In-depth knowledge of Meta Ads Manager, including campaign setup, buying, and scaling strategies.

• Capability to independently produce performance creatives from the initial concept and script through to hooks and editing.

• Proficient with design tools such as Figma or Canva.

• Experience in sourcing and managing content creators for UGC initiatives.

• Familiarity with metrics such as ROAS/aMER, CAC, CM1, CM2, and attribution models.

• An AI-native approach with experience using AI tools.

• A proactive mindset with an ownership mentality.

• Fluent in German.

• Comfortable working remotely in a structured and self-directed manner.

• Bonus: Experience in the fashion, apparel, lingerie, or premium DTC sectors.

• Bonus: Familiarity with the Shopify ecosystem.

• Bonus: Experience with TikTok or Pinterest Ads.

🏝️ Benefits

• Permanent employment contract.

• 100% remote work option, with regular meetings at our office in Cologne-Ehrenfeld.

• Opportunity to assume a pivotal role in our growth and develop alongside us.

• A dedicated advertising budget and genuine decision-making authority.

• A small, warm-hearted team that fosters an open and honest culture.

• A brand that actively embodies its values both externally and internally.