Growth Marketing Manager, Meta Ads

This is a fully remote position, open to applicants in Uruguay.

📋 Description

• Develop and implement media strategies with budgets exceeding $1M per month to meet acquisition and revenue objectives.

• Enhance the entire funnel from advertisement creation to checkout and upselling, aiming to maximize customer value and profitability.

• Drive creative direction based on product, audience, and channel while maintaining brand consistency.

• Prioritize enhancements on a weekly or bi-weekly basis using the 20/80 framework.

• Oversee upsell and downsell testing utilizing proprietary one-click funnel software.

• Monitor and refine each phase of the customer journey, from platform messaging to the thank-you page.

• Take ownership of acquisition strategies and their implementation for Trafilea’s rapidly expanding consumer brands.

• Lead performance across media channels, funnel optimization, and creative messaging to meet revenue, acquisition, and profit goals.

⛳️ Requirements

• Over 5 years of experience in developing and executing growth marketing strategies, especially in e-commerce or consumer products.

• Proven track record of managing six-figure monthly advertising budgets across Meta Ads.

• Proficient in analyzing consumer data to inform creative and media decisions.

• Strong ability to collaborate and communicate effectively with creative, engineering, and marketing teams.

• Highly organized and detail-oriented.

• Comfortable managing complex funnels from paid media setup to upsell flows and thank-you pages.

🏝️ Benefits

• 100% Remote work environment.

• Competitive salary in USD.

• Paid time off.