Growth Marketing Manager – Lifecycle

This is a fully remote position, open to applicants in United States.

📋 Description

• In the role of Growth Marketing Manager (Lifecycle), you will play a pivotal role in global marketing initiatives aimed at driving demand and revenue growth by designing, implementing, and optimizing extensive lifecycle campaigns tailored to various user segments and life stages.

• Your responsibility will include creating exceptional user journeys across email, dashboard interfaces, and content, with a strong emphasis on enhancing user experience and maximizing channel efficiency.

⛳️ Requirements

• Lead the ideation, strategy, and execution of extensive lifecycle campaigns utilizing email and in-product notifications to achieve key business objectives (e.g., product activation, revenue generation, cross-selling, and retention).

• Recognize customer needs, brainstorm solutions to enhance user experience, and generate continuous user-driven insights to shape campaign strategy and optimization efforts.

• Utilize marketing automation, behavioral data, and machine learning techniques to deliver personalized experiences on a large scale.

• Assess trends, derive actionable insights to optimize performance against targets, and share relevant findings across the organization.

• Collaborate closely with essential stakeholders in Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing.

🏝️ Benefits

• Over 7 years of professional experience.

• More than 5 years of experience in a marketing capacity involving the design and launch of campaigns.

• At least 3 years of experience in analyzing and acting upon marketing campaign performance.

• A minimum of 3 years of experience in crafting marketing briefs.

• At least 3 years of experience in utilizing data and machine learning-driven techniques.