Growth Marketing Manager – Business & Government

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the execution of campaigns for Blackboard’s new-logo pipeline within the Business & Government sector.

• Convert go-to-market positioning and segment strategy into cohesive, multi-channel demand-generation initiatives.

• Manage the entire campaign lifecycle from brief to launch and performance analysis.

• Implement campaigns across various channels including paid media, email, content syndication, webinars, and field events.

• Develop and execute ABM programs tailored for specific target accounts.

• Enhance Blackboard’s presence in AI-driven research settings and align with buyer-search themes.

• Create and utilize AI-powered workflows for analyzing campaigns, personalizing audiences, and optimizing performance.

• Organize regional field activations, roadshows, executive dinners, and partner-hosted events in alignment with pipeline objectives.

• Play an active role in BbT, Blackboard’s premier customer event.

• Monitor event attribution regarding pipeline sourced, influenced, and closed-won contributions.

• Be responsible for a direct pipeline contribution target and adjust underperforming programs as necessary.

• Leverage intent data and buying signals to prioritize target audiences and customize outreach.

• Maintain multi-touch attribution with Marketing Intelligence and Marketing Operations teams.

• Identify customer expansion signals for the Customer Growth & Advocacy team.

• Collaborate on the creation of landing pages, nurturing emails, one-pagers, digital advertisements, and field-specific materials.

• Oversee list segmentation, lead routing, and campaign tracking in HubSpot and Salesforce.

• Ensure campaign messaging aligns with Product Marketing efforts and assist in sales enablement initiatives.

• Report on pipeline outcomes, MQL-to-SQL conversion rates, closed-won statistics, cost per opportunity, and event ROI.

• Test and refine messaging, creative content, calls to action, and audience segments.

• Present findings and suggestions during weekly pipeline review meetings.

• Collaborate with teams across Sales, Customer Success, Marketing Intelligence, Marketing Operations, Product Marketing, Brand, Creative, and Events.

⛳️ Requirements

• Over 5 years of experience in B2B demand generation or growth marketing, preferably within EdTech, SaaS, or a similarly intricate enterprise environment.

• Demonstrated success in designing and executing integrated campaigns that yield measurable pipeline contributions.

• Practical ABM experience, including customization of account-level strategies and measuring their impact.

• Ownership of field and event marketing, encompassing conference attendance, regional programs, event budgets, and post-event evaluations.

• Proficiency in using AI tools and creating AI-enabled workflows or automations to enhance campaign effectiveness.

• A data-driven mindset for assessing performance and making necessary adjustments.

• Strong proficiency in HubSpot or Marketo and Salesforce, including lead flows, campaign tracking, and attribution methodologies.

• Familiarity with intent data platforms such as 6sense or Demandbase.

• Experience in collaborating with paid media agency partners and managing creative production.

• Ability to work autonomously in a dynamic organization.

• Excellent written communication skills.

• Capability to influence cross-functional teams, including those in Sales.

• Proficiency in both written and spoken English.

• Candidates must possess legal authorization to work in the United States and maintain that status; no visa sponsorship or immigration assistance will be provided.

• Preferred: experience in marketing to corporate or government/public sector audiences.

• Preferred: knowledge of GEO and AI-generated-answer optimization.

• Preferred: experience with AI SDR platforms or outbound sequencing tools.

• Preferred: background in contributing to flagship customer events or user conferences.

🏝️ Benefits

• Comprehensive health, dental, and vision insurance.

• Generous paid time off and holiday policy.

• Opportunities for professional development and career advancement.

• Flexible work environment with remote work options.

• Employee wellness programs and resources.