Growth Marketing Manager

This is a fully remote position, open to applicants in California, +7 more states.

📋 Description

• Provide strategic advice to the CEO and Leadership Team on marketing strategy, positioning, and growth opportunities.

• Develop and oversee the annual marketing plan, set quarterly goals, and manage the marketing budget.

• Lead, manage, and nurture the Marketing Coordinator's professional growth.

• Generate marketing-sourced leads and collaborate with Business Development to convert them into revenue.

• Uphold and promote Workshop Digital’s brand, messaging, and positioning across all channels.

• Drive efforts in content creation, thought leadership, and sales enablement.

• Oversee marketing operations, including CRM, marketing automation, attribution, and reporting.

• Assist with recruitment marketing initiatives.

• Manage the Marketing Coordinator by setting priorities, development goals, conducting one-on-ones, providing feedback, coaching, and ensuring accountability.

• Create and document workflows, standard operating procedures (SOPs), and calendars; enhance processes.

• Recruit, onboard, and manage freelancers and vendors as required.

• Collaborate with Business Development, Client Services, department leaders, and internal subject matter experts.

• Identify ideal client profiles, target industries, and service-line positioning.

• Set key performance indicators (KPIs) and adjust strategy based on performance results.

• Conduct competitor and target audience research.

• Define processes for lead handoff and develop lead nurturing programs.

• Create materials for sales enablement, including pitch decks, one-pagers, case studies, and proposal content.

• Manage website lead-generation assets, landing pages, conversion paths, and optimization efforts.

• Develop case studies and success stories.

• Lead submissions for awards, speaking engagements, events, and webinars; manage public relations efforts and partner marketing.

• Plan, execute, and measure campaigns across LinkedIn, social media channels, email, SEO, paid media, and events.

• Enhance visibility in AI-driven search experiences and answer engines.

• Implement A/B testing and experimentation techniques.

• Execute campaigns for recruitment marketing.

• Manage CRM and marketing automation platforms, oversee lead scoring, list management, and data quality.

• Maintain attribution and tracking systems.

• Report on marketing performance, pipeline, and return on investment (ROI) to the Leadership Team.

• Convert data into actionable insights and strategic recommendations.

• Ensure compliance with privacy laws, email consent, and client approval requirements.

• Stay updated on industry trends, emerging channels, and marketing technology.

⛳️ Requirements

• 4+ years of experience in B2B growth marketing, demonstrating a successful track record in driving pipeline and revenue growth.

• Previous experience in agency or professional services marketing is highly preferred.

• 2+ years of experience in people management, including coaching, performance evaluations, hiring, and professional development.

• Proven experience in building and managing a marketing plan and budget.

• Strong proficiency in various digital marketing channels, such as SEO, paid media, email, LinkedIn, and content marketing.

• Practical experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot) and analytics tools (e.g., GA4).

• Familiarity with AI search, answer engine optimization, and utilizing AI tools to enhance marketing workflows.

• Exceptional writing skills, accompanied by a portfolio of work to present.

• Experience in managing freelancers, agencies, or vendors.

• A creative thinker with a data-driven and analytical approach.

• Strong project management abilities, capable of overseeing multiple projects simultaneously.

• Effectively articulates thoughts and ideas with clarity.

• Excellent written, verbal, and interpersonal communication skills.

• Adaptable to a fast-paced, dynamic work environment.

• Proficiency in Microsoft Office and Google Workspace.

• Experience working in an agile team setting.

• A 4-year degree in Marketing, Business, Communications, or a related discipline is preferred.

• Relevant certifications (e.g., Google Analytics, HubSpot) are advantageous.

• Remote employees should be located in Virginia, Ohio, Illinois, North Carolina, New York, Colorado, Texas, or California.

🏝️ Benefits

• Competitive salaries.

• 25 days of paid time off (PTO).

• 5 days of sick time off (STO).

• 12 paid holidays.

• Hybrid work environment for Richmond residents (only Mondays are in-office).

• 3 months of fully paid parental leave.

• 8 hours of paid volunteer time each quarter.

• 401k plan with 3% non-elective contributions.

• Comprehensive health benefits package, which includes two medical plans, as well as dental and vision insurance.

• Life insurance coverage.

• Short-term and long-term disability benefits.

• Profit sharing twice a year.

• Company-wide gatherings in Richmond, VA, held twice a year.

• Opportunities for Committee Membership (Community, Culture, Health & Wellness).