Growth Marketing Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Develop and manage a comprehensive multi-channel editorial calendar that encompasses social media, email, digital platforms, and live events.

• Produce engaging blog posts, short-form videos, newsletters, social media content, and interactive experiences utilizing AI-native tools.

• Craft product marketing messaging and positioning tailored for agents, integrations, and feature launches.

• Assemble product launch kits that include videos, customer communications, website copy, and sales conversation points.

• Create captivating product videos that highlight real user experiences, workflows, and results.

• Regularly update and enhance the website's copy and graphics to boost clarity and lead conversion.

• Generate customer case studies in collaboration with growth and customer success teams.

• Develop sales enablement materials such as one-pagers, microsites, outbound cold materials, and competitive intelligence updates.

• Oversee lifecycle email marketing campaigns and the monthly newsletter.

• Conduct paid marketing experiments on platforms like LinkedIn, Meta, and Google in conjunction with the Head of Marketing.

• Keep HubSpot lists and segmentation organized with the go-to-market engineer to deliver buyer-intent signals to the sales team.

• Assist in creating an executive presence and transforming events into conversations and business opportunities.

• Collaborate directly with the CEO, Head of Marketing, and growth team.

⛳️ Requirements

• 2 to 5 years of experience in demand generation, content creation, product marketing, or growth marketing within a high-growth AI or B2B SaaS startup.

• A portfolio that showcases landing pages, short-form videos, case studies, and launch campaigns, including links to actual work.

• Exceptional writing abilities with a knack for simplifying complex products.

• Instinctive understanding of AI tools and proficiency with platforms such as Lovable and AI video/editing software.

• Skills or aptitude in video marketing, including screen recording and AI video tools.

• Familiarity with Framer, HubSpot, Lovable, LinkedIn, and similar tools.

• Bonus: Experience in building a website or microsite from the ground up.

• Openness to working in an early-stage startup environment and eagerness to learn new tools.

• Ability to work autonomously, take initiative, collaborate across teams, and deliver results swiftly.

🏝️ Benefits

• Opportunity to work in a dynamic and innovative environment.

• Collaborate with a talented team and gain exposure to various aspects of marketing.

• Potential for professional growth and development within the organization.