Growth Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop the quarterly acquisition strategy as part of the integrated marketing plan and establish sourced-pipeline objectives in collaboration with Sales.

• Segment target audiences and initiate, manage, and enhance acquisition campaigns.

• Implement ABM initiatives for designated accounts alongside Sales.

• Create outbound strategies with Sales for specific accounts, including audience targeting, offers, and sequence content.

• Oversee trade shows, conferences, and field events from selection and budgeting to outreach, lead capture, and follow-up.

• Facilitate partnerships with buying groups and associations through partner events and member engagement.

• Organize, promote, and follow up on webinars for prospects.

• Manage prospect email and nurture campaigns, including creation, distribution, and optimization.

• Execute paid media, search, and social campaigns to support events and ABM, as well as test referral strategies.

• Take ownership of website conversion metrics and SEO, covering landing pages, forms, analytics, and conversion testing.

• Develop and maintain Ideal Customer Profile (ICP) target lists, scoring, and campaign workflows in HubSpot, including Sales handoff protocols.

• Write and test copy for ads, emails, and landing pages, scaling successful tactics.

• Assist in product launches, content, and customer initiatives with focused targeting, distribution, and lead capture efforts.

• Distribute demand budget across various channels informed by results and sales input.

• Monitor campaign sources and outcomes for channel performance analysis.

• Conduct weekly pipeline reviews with Sales and provide monthly reports on expenditure, pipeline status, and conversion rates.

• Utilize and enhance AI workflows for research, campaign creation, and reporting purposes.

• Oversee external agencies and freelancers.

• Mentor, coach, and support the Marketing Coordinator.

• Within the first 90 days, evaluate acquisition performance, take charge of campaigns and events, establish pipeline definitions and reporting, initiate an ABM pilot, and set up pipeline assessments and channel reporting.

⛳️ Requirements

• A minimum of 5 years in B2B marketing, preferably with a SaaS or platform product.

• Experience in marketing within a traditional, relationship-focused industry; familiarity with construction, distribution, wholesale, or similar sectors is advantageous.

• Proven track record of owning sourced-pipeline targets and articulating performance metrics, shortcomings, and adjustments made.

• Experience in executing trade shows, field events, and ABM strategies.

• Proven ability to allocate budgets effectively across multiple channels.

• Experience in marketing to a defined set of named accounts rather than focusing solely on high-volume lead generation.

• Proficient in HubSpot, Google Ads, LinkedIn Ads, and GA4.

• Familiarity with ABM tools is a plus.

• Experience in designing A/B tests, crafting test copy, and analyzing results.

• Comfortable collaborating directly with Sales and emphasizing pipeline performance.

• Experience in mentoring team members and coordinating with agencies or freelancers.

• Daily utilization of AI tools with a systematic approach to evaluating output.

• Ability to identify potential challenges early and take proactive measures.

• Capable of making quick, informed decisions in a data-driven setting.

• Strong collaboration skills with cross-functional teams.

🏝️ Benefits

• Competitive salary with opportunities for advancement and eligibility for equity.

• Comprehensive benefits package.

• Quarterly virtual team-building events.

• No formal dress code.

• Toolbx merchandise.

• Experience working in a rapidly growing start-up environment.

• Opportunity to make a significant impact in the trillion-dollar construction sector.

• Excellent company culture.