Growth Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Lead demand generation and pipeline expansion efforts within the UK and Benelux regions.

• Create and implement targeted growth marketing strategies specific to the UK and Benelux to enhance MQLs and pipeline development.

• Take ownership of middle- and lower-funnel marketing, executing nurture programs that advance leads from MQL to SQL.

• Design and refine lead nurturing processes utilizing email marketing, content strategies, and personalized outreach.

• Formulate segmented marketing tactics aimed at high-value prospect groups.

• Work in conjunction with sales teams to enhance lead scoring models and boost MQL-to-SQL conversion rates.

• Plan, execute, and fine-tune regional industry conferences, partner collaborations, and hosted events.

• Establish and nurture relationships with partners and stakeholders while developing co-marketing strategies.

• Create integrated event marketing frameworks linked to measurable business outcomes and pipeline contributions.

• Implement multi-channel marketing campaigns encompassing paid media, content marketing, and email automation.

• Collaborate with global marketing teams on top-of-funnel awareness initiatives, including social media, thought leadership content, and paid advertising campaigns.

• Enhance the lead handoff process from awareness to engagement and nurturing.

• Evaluate campaign performance and make adjustments to targeting, channel mix, messaging, and resource allocation.

• Continuously test and refine campaigns to boost conversion rates and pipeline contributions.

• Collaborate with Sales, Customer Success, Product, and various cross-functional teams.

⛳️ Requirements

• Demonstrated experience in B2B growth marketing, demand generation, or field marketing, preferably in high-growth organizations.

• Proven success in executing pipeline-driven marketing campaigns, including ABM, digital, and event marketing.

• Experience in lead nurturing and conversion optimization, particularly in advancing MQLs to SQLs.

• Proficiency in marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce).

• Background in collaborating on top-of-funnel awareness campaigns across social media and digital platforms.

• Data-oriented mindset capable of analyzing campaign performance and optimizing lead progression.

• Flexible and pragmatic; able to work efficiently in less structured environments.

• Ability to navigate complex organizational structures and build credibility across diverse teams.

• Strong project management skills and ability to work collaboratively with stakeholders.

• Capability to manage end-to-end campaign execution while aligning with stakeholder expectations.

• Familiarity with the UK and ROI business landscape and regional marketing trends.

• Background in event management or project management is a plus.

• Knowledge of the Benelux market or proficiency in the Dutch language is a plus.

🏝️ Benefits

• Competitive salary and benefits package.

• Fully remote work opportunity in the UK.

• Chance to lead impactful marketing initiatives and demonstrate marketing's strategic importance in a key growth area.

• Collaborative work environment with Sales, Customer Success, Product, and cross-functional teams.