Growth Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of campaign strategies that align with business priorities and objectives.

• Convert high-level directives into clear, actionable campaign plans.

• Outline campaign execution across various channels based on target audience and objectives.

• Ensure that campaigns are cohesive, focused, and aligned with desired outcomes.

• Establish success metrics and monitor campaign performance.

• Analyze results and pinpoint opportunities to enhance effectiveness.

• Adjust campaign direction based on insights from performance data.

• Lead collaboration among paid media, content, creative teams, events, and other stakeholders.

• Advise on channel prioritization and investment strategies.

• Align team members around campaign direction and objectives.

• Assist teams in translating campaign strategies into successful execution.

• Utilize segmentation and persona insights to refine targeting and positioning.

• Suggest messaging approaches and content requirements.

• Ensure that messaging remains relevant, consistent, and aligned across all channels.

• Contribute to testing strategies and campaign experimentation.

• Engage in retrospectives and apply insights to future campaigns.

• Identify gaps in performance, processes, or execution and propose enhancements.

⛳️ Requirements

• 2 to 5 years of experience in B2B growth marketing or demand generation.

• Proven experience in developing and managing multi-channel campaigns from planning to performance evaluation.

• Strong grasp of digital marketing channels, including email, paid media, webinars, and Account-Based Marketing (ABM).

• Ability to interpret data and convert insights into actionable strategies.

• Excellent communication skills with the capability to collaborate across different functions.

• Comfortable working in a dynamic environment with changing priorities.

• Experience in marketing to Managed Service Providers (MSPs), Value-Added Resellers (VARs), or software resellers (preferred).

• Familiarity with partner acquisition, product adoption, or license expansion strategies (preferred).

• Understanding of the Microsoft ecosystem (preferred).

• Fluent in English, with strong written and verbal communication skills for interaction with English-speaking clients at all times.

🏝️ Benefits

• A dynamic work environment that adapts to your needs.

• Attractive offices for meetings and collaborative work (located in Sherbrooke and downtown Montréal).

• Access to state-of-the-art technology and tools.

• A results-driven culture that values talent, initiative, and innovative thinking.

• Supportive and diverse colleagues from various professional and cultural backgrounds.

• Opportunity to refer quality talent from your network through our generous referral program.

• A flexible total compensation package.

• Vacation time that acknowledges your previous experience.

• Advanced paid hours to help you recharge (including holidays and mobile days).

• A corporate discount program to assist you in saving at local merchants.

• Significant opportunities for professional growth.

• Close access to your direct manager and open communication to aid in your development.

• Multiple training opportunities, both initial and on-the-job, along with tools to monitor your progress and facilitate career advancement.

• “Sherweblife” - a vibrant calendar of activities that allows for virtual and face-to-face gatherings throughout the year.