Growth Marketing Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Develop the strategy and oversee the execution and enhancement of campaigns on Meta and TikTok.

• Facilitate efficient and scalable customer acquisition.

• Utilize lead quality, pipeline conversion, customer acquisition costs, and revenue results to steer campaign strategy and investment choices.

• Establish a process for tracking performance and distributing budget across various channels, campaigns, and products.

• Design and implement structured tests across different audiences, creative formats, bidding strategies, campaign frameworks, and landing pages.

• Collaborate with the Creative team to formulate ad concepts, refine successful ads, and share creative insights.

• Discover growth opportunities by analyzing platform trends, new ad formats, and targeting capabilities.

• Work together with external agencies as well as Analytics, Marketing Operations, Creative, Engineering, and Sales teams.

• Develop AI-driven workflows and automation for creative testing, campaign management, and overall efficiency.

• Generate automated and comprehensible performance reports.

• Create repeatable processes for creative testing and automate the allocation of paid social budgets.

• Experiment with landing page designs to boost conversion rates.

• In the initial 30 days, aim for approximately a 10% ROI improvement across Meta and TikTok while developing five or more new concepts.

⛳️ Requirements

• Over 5 years of practical experience managing multimillion-dollar budgets and enhancing campaigns on Meta and TikTok.

• Proficiency in campaign structure, bidding strategies, audience targeting, creative testing, and conversion rate optimization.

• Proven history of maintaining efficiency while expanding paid social expenditure and customer acquisition.

• Ability to thrive in a fast-paced, high-responsibility, and ambiguous environment.

• Strong creative instincts with the capability to translate customer insights and performance data into effective paid social creative.

• Systems-oriented mindset with experience in building scalable processes.

• Exceptional communication skills, including the ability to convert data into actionable insights and influence business decisions.

• Experience utilizing AI to enhance marketing workflows, including performance analysis, reporting, and campaign optimization.

• Applicants must reside in the United States or Canada.

🏝️ Benefits

• Attractive pre-IPO equity package.

• Comprehensive health insurance coverage.

• Remote-first work environment.

• Unlimited paid time off.

• Additional perks offered.