Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the complete lifecycle marketing process across email, in-app messaging, and push notifications.

• Manage the lifecycle marketing roadmap and outline the customer journey.

• Identify significant opportunities for activation, conversion, retention, and expansion.

• Create, launch, and refine automated campaigns and triggered flows using Customer.io or similar platforms.

• Oversee in-app messaging and communications related to transactions in collaboration with product and engineering teams.

• Develop and enhance the mobile push notification strategy, which includes opt-in flows, triggered pushes, campaign-based pushes, frequency capping, and coordination across channels.

• Formulate segmentation and personalization strategies utilizing behavioral and account data.

• Implement dynamic templating and conditional content logic.

• Conduct A/B testing on sequences, subject lines, timing, and offers, including holdouts and measurement.

• Manage email deliverability, list hygiene, and suppression strategies.

• Collaborate with analytics to measure lifecycle performance using Amplitude and connect campaigns to revenue results.

• Work alongside paid acquisition, product, and support teams to synchronize customer messaging.

• Design customer journeys, create campaigns, write or direct copy, conduct experiments, and report on results.

⛳️ Requirements

• A minimum of 5 years of substantial hands-on experience managing lifecycle, CRM, retention, or email marketing programs, preferably for a subscription-based service.

• Proficiency in a modern marketing automation platform such as Customer.io, Iterable, Braze, or Klaviyo.

• Experience with segmentation, triggered workflows, and templating languages like Liquid.

• Strong instincts for copywriting.

• Capability to define metrics, generate reports, and analyze outcomes.

• Knowledge of SQL and product analytics is advantageous.

• Familiarity with email deliverability principles and compliance, including CAN-SPAM and basics of GDPR/CCPA.

• Experience utilizing AI and integrating it within current workflows.

• A builder's mindset with the ability to take ownership of a function.

• Background in privacy, security, or consumer subscription products is a plus.

• Experience with messaging for both B2C and B2B markets is an advantage.

• Must reside in the United States and be available to work during regular U.S. business hours in the Eastern, Central, Mountain, and/or Pacific time zones.

🏝️ Benefits

• Comprehensive health, dental, and vision insurance.

• 401k program with employer matching.

• Paid time off policy.

• Bonus opportunities available.