Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the lifecycle marketing roadmap encompassing activation, conversion, retention, and expansion.

• Analyze the customer journey to pinpoint high-impact opportunities.

• Create, launch, and refine automated campaigns and triggered flows using Customer.io or similar platforms.

• Oversee in-app messaging and communications related to transactions in collaboration with product and engineering teams.

• Develop and enhance the mobile push notification strategy, covering opt-in flows, triggered and campaign-based notifications, frequency capping, and channel coordination.

• Formulate segmentation and personalization strategies utilizing behavioral and account data.

• Implement dynamic templating and conditional content logic.

• Conduct A/B testing on sequences, subject lines, timing, and offers, employing holdouts and measurement techniques.

• Manage email deliverability, maintain list hygiene, and establish a suppression strategy.

• Collaborate with analytics to instrument and assess lifecycle performance using Amplitude, connecting campaigns to revenue outcomes.

• Work alongside paid acquisition, product, and support teams to harmonize messaging throughout the customer experience.

• Design customer journeys, develop campaigns, write or oversee copy, conduct experiments, and report on outcomes.

⛳️ Requirements

• Minimum of 5 years of extensive hands-on experience managing lifecycle, CRM, retention, or email marketing initiatives, preferably for a subscription-based service.

• Proficiency in a contemporary marketing automation platform such as Customer.io, Iterable, Braze, or Klaviyo.

• Experience with segmentation, triggered workflows, and templating languages like Liquid.

• Strong instincts in copywriting.

• Capability to define metrics, generate reports, and analyze results.

• Familiarity with SQL and product analytics is advantageous.

• Knowledge of email deliverability principles and compliance, including CAN-SPAM and GDPR/CCPA regulations.

• Experience with AI and its active application in current workflows.

• A builder's mindset with the ability to take ownership of a function.

• Bonus: Experience in privacy, security, or consumer subscription products; familiarity with both B2C and B2B messaging.

• Must be available to work regular U.S. business hours across the Eastern, Central, Mountain, and/or Pacific time zones.

🏝️ Benefits

• Comprehensive health, dental, and vision insurance.

• 401k program with employer matching contributions.

• Generous paid time off policy.

• Bonus opportunities available.