Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of lifecycle marketing from start to finish, utilizing email, in-app messaging, and push notifications.

• Lead the lifecycle marketing strategy focusing on activation, conversion, retention, and expansion.

• Analyze the customer journey and pinpoint high-impact opportunities for engagement.

• Design, implement, and refine automated campaigns and triggered flows using Customer.io or similar platforms.

• Manage in-app messaging and communications that are closely related to transactions, collaborating with product and engineering teams.

• Develop and enhance the mobile push notification strategy, which includes managing opt-in processes, triggered and campaign-based notifications, frequency capping, and channel coordination.

• Create segmentation and personalization strategies leveraging behavioral and account data.

• Utilize dynamic templating and conditional content logic effectively.

• Conduct A/B testing on sequences, subject lines, timing, and offers, including holdouts and performance measurement.

• Oversee email deliverability, maintain list hygiene, and manage suppression strategies.

• Collaborate with analytics teams to track and measure lifecycle performance using Amplitude and associated revenue outcomes.

• Work in partnership with paid acquisition, product, and support teams to ensure a cohesive customer experience.

⛳️ Requirements

• A minimum of 5 years of substantial hands-on experience in managing lifecycle, CRM, retention, or email marketing programs, preferably for subscription-based services.

• Proficiency in a contemporary marketing automation platform such as Customer.io, Iterable, Braze, or Klaviyo.

• Familiarity with segmentation, triggered workflows, and templating languages, including Liquid.

• Excellent copywriting abilities.

• Capability to define metrics, generate reports, and analyze results effectively.

• Knowledge of email deliverability principles and compliance, including CAN-SPAM and basic GDPR/CCPA regulations.

• Experience with AI and its active application in current workflows.

• Familiarity with SQL and product analytics is an asset.

• Background in privacy, security, or consumer subscription products is a plus.

• Experience with both B2C and B2B messaging is advantageous.

• Must reside in the United States.

• Expected to work standard U.S. business hours across Eastern, Central, Mountain, and/or Pacific time zones.

🏝️ Benefits

• Comprehensive health, dental, and vision insurance.

• 401k plan with employer matching contributions.

• Generous paid time off policy.

• Bonus opportunities available.